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The first-party data strategy you need in 2023 by Cynthia Ramsaran

Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% […]

How to navigate SEO keyword research in the era of ChatGPT

Microsoft’s plan to leverage its investment in ChatGPT’s parent company, OpenAI, is moving fast, with ChatGPT already surfacing in the Microsoft Bing interface. Mere months after Alphabet CEO Sundar Pichai referred to chatbots as a “code red,” Google soft-launched Bard, its answer to ChatGPT.  And user interest is keeping up. Interest in ChatGPT has exploded […]

Digital advertising automation is here: Are you ready? by Fluency

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Drastically reduce the stress related to a business exclusively powered by people—such as eroding salaries, mass churn and unbalanced account ratios. While it all sounds great in theory, executives […]

This day in search marketing history: February 21

Google Search Console sends alerts for big drops in clicks In 2019, Google Search Console started sending notifications when it detected a “substantial drop” in clicks from Google search results to a website when compared to the previous week’s data. It read: “Search Console analyzed your performance report and found that your site had a […]

Bing limits chat sessions as OpenAI founder says AI tools are ‘somewhat broken’

Bing chat sessions are now capped at 50 questions per day and 5 per session, Microsoft announced. There have been many bad examples shared of the new Bing AI chat sessions featuring everything from gaslighting to accidental racism. Microsoft has said it didn’t anticipate extended chatting, which “can confuse the underlying chat model.” What’s changing. […]

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