Despite announcing an end to layoffs at a meeting held on November 21st, Elon Musk has continued to terminate Twitter employees, even after already forcing out approximately two-thirds of the workforce in just a few weeks. What’s happening. Musk intends to revamp Twitter’s ad targeting system to resemble that of Google’s search ads, which primarily […]
Google has updated the Google Search Console user and permissions management feature to incorporate functionality related to ownership and user management. These features were in the old Google Webmaster Tools and has finally been brought over to the current version of Google Search Console. What is new. Google added to Google Search Console’s user and […]
Don’t miss your chance to participate in tactic-rich, expert-led training on your search marketing specialty: Register now for your choice of live, two-day SMX Master Class for just $299 each – happening online next Wednesday and Thursday, March 1-2! (Need to convince your boss to let you attend? These handy talking points and templated letter can help!) Google Analytics 4 training with Colleen Harris Technical SEO training […]
Digital advertising is dynamic. It requires us to make the best possible account adjustments at the right time. But to make informed decisions, we must fully understand micro and macro trends. The correct data, analysis and insights drive optimizations that positively impact PPC performance. This is why creating a holistic monitoring plan that considers all relevant […]
Microsoft is now bringing the new Bing AI search and chat experience to mobile both on iOS and Android using the Bing mobile app and Edge mobile app browser. Plus, this will allow you to search in Bing Chat from your mobile phone using voice. Microsoft is “beginning to roll out the incredible capabilities of the […]
With the release of groundbreaking AI tools like ChatGPT, many wonder if AI-generated content is the future of marketing and to what extent we can use it. When it comes to SEO, there are a lot of questions today about machine-generated content. Is it an option? How would it impact the search results? Will it […]
Ever since Microsoft announced the new Bing AI search and chat experience, they have been mentioning technology called “Prometheus.” Early on, Prometheus was described as a model to power the integration of Bing Search and AI chat. Now, Microsoft explained in more technical detail how Prometheus works to just that. “We developed a proprietary technology […]
Why e-commerce sites should be interested in optimising product pages to reduce returns Brands often focus on product page conversions for a boost in sales and forget about the impact of returns on your brand’s profit margin. Mishandling returns are a missed opportunity for creating long-term customer relationships and repeat purchases and a significant loss […]
Google page experience update for desktop rolls out In 2022, Google began a nine-day rollout of the desktop version of its page experience update. Page experience was made up of several Google search ranking factors, including the mobile-friendly update, Page Speed Update, the HTTPS ranking boost, the intrusive interstitials penalty, safe browsing penalty and Core Web Vitals. The page experience update for […]
Google has released the February 2023 product reviews update, and it will take about two weeks to rollout. The update brings new languages to the product reviews update, including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish. This is the sixth release of the product reviews update, this one is named […]
Recent Comments