Google just announced that they’re adding four new Performance Max (PMax) features. TBD. There is no word on when exactly the new features will be rolled out. Campaign-level brand exclusions – for added control to ensure PMax doesn’t serve on branded queries advertisers may want to avoid. Page feeds – this feature gives advertisers flexibility […]
For the greater part of the last decade, Google released a slew of updates enriching the mobile-first search experience. There was the mobile-friendly algorithm update from 2015 and the switch to mobile-first indexing in 2019. In October 2021, Google introduced continuous scrolling on mobile. It’s a sensible change that matches users’ browsing experience in their […]
Every new year, SEOs, bloggers and publishers are eager to capitalize on “fresh content” ranking boosts by adding new dates to old or existing content. Google’s search advocate John Mueller again reiterated that only significant content changes should lead to a changed date in articles. But what is considered significant? And what does it really mean […]
Google has updated some of its search documentation to say now that the Google helpful content system can impact your site’s visibility not just in Google Search but also in Google Discover. This was a bit of a surprise to me because Google has not communicated this change up until now, and we have had […]
Slow-loading pages. Connection errors. The “white screen of death.” These are the most common hosting-related issues plaguing WordPress websites today. Choosing the right web hosting for your WordPress site can help you avoid these disruptive – and potentially costly – errors. A reliable and secure web hosting environment can ensure that your website receives: Maximum […]
Everyone in SEO is buzzing about AI following announcements from Google and Microsoft about forthcoming AI-powered search functionality. It’s still early, but AI is already helping search professionals do their jobs faster and easier. The sky’s the limit for its future potential. For now, however, human input remains a vital component. But whether that continues […]
How can I spread awareness of SEO to senior stakeholders in my business? One of the first steps to getting your recommendations implemented is getting the buy-in from relevant stakeholders within your company, which can be achieved through some education. Once stakeholders understand the value of SEO, then getting approval and implementing strategies become a […]
Google penalizes Natural News In 2017, Google confirmed that a controversial alternative medicine website was delisted because of a webmaster guidelines violation, not because of its political views. Natural News, a “pro-Trump” news site, claimed it was banned for its political views. However, Google’s John Mueller said the site was penalized due to sneaky mobile […]
Try out these Google products to make math a little easier.
Social media as we’ve known it seems to be in its dying days – with one notable exception, Tiktok. That’s according to a new social media engagement rate benchmark report. TLDR. There are five important takeaways for brands from the 2023 Social Media Benchmark Report, which was released today by Rival IQ: Organic engagement: falling or […]
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