The Doodle for Google student contest turns 15
Doodle for Google is back for its 15th year. Here’s how students can apply to get their artwork on the Google homepage.
Google local map pack goes missing in search results (now fixed)
The Google local pack, the map results, you see Google often display in the search results seems to have gone missing. I assume this was a bug, but no one was able to trigger a local pack to show up in Google Search for a 20-minute period. Examples. Try searching for [barber near me] and […]
Last call for Google Ads API v11
Starting from March 29, 2023, the Google Ads API v11 will no longer be available. Developers still using v11 after this date will notice API requests failing. Depreciation and sunset timetable. Typically, major versions are supported for approximately 12 months, while minor versions have a support lifespan of 10 months. Migrate asap. To migrate to […]
Bing Webmaster Tools to gain Bing Chat and index coverage reporting
Microsoft Bing will upgrade Bing Webmaster Tools to add reporting and tools around the new Bing Chat feature and a new index coverage report. This was announced by Fabrice Canel, Principal Product Manager at Microsoft Bing, this morning in a keynote given at PubCon Austin. Bing Chat in Webmaster Tools. Bing Webmaster Tools should be […]
[This week] Actionable search marketing training & live Q&A
Don’t miss your final chance to unlock live, tactical search marketing training with trusted industry experts: Reserve a seat at your choice of SMX Master Class now and join us online, this Wednesday and Thursday, March 1-2! Choose your Master Class now and get ready for a two-day deep-dive into your search marketing specialty: Google Analytics 4 training […]
3 ways Google ensures safe online shopping
As an advertiser or SEO professional, it’s essential to recognize that with the growing popularity of online shopping, customers’ safety and security have become a top priority for e-commerce platforms. In response to this, Google has implemented three ways to help customers shop safely and ensure that merchants’ stores meet these standards. Vetting stores through […]
5 tips for capturing more enterprise-level leads with B2B search
B2B marketing leaders voice similar concerns around paid search: “We’re not reaching the right people.” “We need to attract more decision-makers.” “We want to go up-market and target larger companies.” “We need to close larger deals.” These are just a few pain points keeping marketers up at night. Targeting the ideal customer is a challenging […]
Microsoft Bing Chat launches quality improvements
Microsoft released version 96 of the Bing AI chat feature earlier this morning. This new update brings quality improvements such as a higher response rate to chats and also fewer “hallucinations,” Mikhail Parakhin, the CEO of Bing, wrote on Twitter. What is new. Mikhail said the two main improvements to Bing AI chat include: Significant […]
Case study: How to get rid of a negative ‘People also ask’ result
Managing online reputation can be challenging. You must keep up with Google’s ever-changing algorithms and rich results, including the People also ask box. Also known as PAA, this Google SERP feature plays a significant role in a brand’s online reputation. A potential client’s first impression of your company can be easily swayed based on the […]
This day in search marketing history: February 28
R.I.P., DMOZ In 2017, DMOZ – The Open Directory Project that used human editors to organize websites — announced it was closing as of March 14. By this time, DMOZ had been mostly forgotten as a resource. Perhaps the biggest surprise was that it took so long. DMOZ was born in June 1998 as “GnuHoo,” then […]
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