Google seems to have rolled out a new blue highlight feature for some featured snippets in the Google Search results. Google may highlight specific text that is important in answering your query, directly in the featured snippet result. Also, the font size of the featured snippets with blue highlighted text is larger than featured snippets […]
With the popularity of social media came the rise of “link in bio” tools which allow users to create a landing page featuring multiple links they want to share with their audience. Initially designed to get around Instagram’s one-link rule, many brands and influencers now use them in other social media networks to easily share […]
So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor. Now what? What pieces should be recorded in your strategy document? What information is a must to include? Most […]
Link-building fundamentals: Why are relevant links more important? Link building is not always about getting links from big publications of note. For a website to earn more trust and visibility, getting the ‘right links’ is more important than just building a multitude of random links. Each relevant link built to your content is like a […]
Google Webmaster Tools adds user administration In 2012, Google Webmaster Tools added a much-wanted feature: user administration. Site owners could finally give people access to their Google Webmaster Tools account without having to share their own usernames and passwords or make them go through the verification process. Site owners could grant three types of access: […]
Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. Cutts confirmed the “minor change,” adding that Google’s ranking algorithm may be factoring trust, quality, PageRank, and […]
Sheryl Sandberg named Facebook Chief Operating Officer In 2008, Facebook announced Sheryl Sandberg as its new Chief Operating Officer. At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Sandberg joined Google in 2001. Sandberg would join Facebook on March 24, […]
LinkedIn has introduced Collaborative Articles, what it is calling an all-new way to share knowledge. I’d highly dispute that, as this really feels like an elevated take on classic roundup articles designed to feature the “wisdom of the crowd.” Why we care. LinkedIn is touting this as a way to grow your following, boost your […]
Pinterest is currently conducting alpha testing of a new ad offering that enables companies to reach customers from a more prominent location within the mobile app. The new format, tentatively named the “Premiere Spotlight” ad, gives advertisers access to a premium placement on the Pinterest app’s search page for a 24-hour period. As a result, […]
Creating content is a demanding job. The creative process takes hours, and great content is wasted if people don’t find it. If you publish content online, you must do keyword research for SEO. The challenge? The metrics SEOs traditionally use for keyword research – such as keyword difficulty scores and search volumes – are unreliable. […]
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