With a looming recession, every penny invested in marketing must deliver ROI. When misalignments exist between a CMO’s vision and SEO, getting buy-in won’t be easy. You must prove the value of organic search to the business and, ultimately, the significance of your job. Have you ever submitted an SEO report and been immediately asked […]
The Google Trends site has a fresh new look, so it’s easier than ever to find the trend data you’re looking for.
As an ecommerce retailer, having an appealing virtual store is essential. Without a brick-and-mortar space to decorate, you must create an engaging online store, especially in a competitive marketplace like Amazon. Even the tiniest details can make a huge difference. Setting up an Amazon Store is quick and easy. Below are best practices to help […]
Goodbye, Google Toolbar PageRank In 2016, Google confirmed that it would be removing Toolbar PageRank. Google would still continue using PageRank data internally within the ranking algorithm. Only the external PageRank values shown in the Toolbar would soon go away completely. The end of Toolbar PageRank was inevitable by this point. Google hadn’t updated PageRank […]
Showing your marketing impact can help you prove the value of your work to other teams and help you become more efficient with your time and efforts. This starts with looking at your data, seeing what campaigns are driving sales, and cutting those that aren’t. But this is harder than it sounds with multiple brands […]
TikTok is now looking to expand its content offerings by allowing creators to sell premium episodes of their shows directly to viewers. How it works. The new feature, which is still in the testing phase, would allow TikTok users to purchase access to exclusive episodes of their favorite series, with creators setting their own prices […]
Google has added more than 70 different types of Local Services Ads (LSAs) to their network. How LSAs work. Local Services Ads allow you to showcase your services prominently at the top of Google’s search results pages and attract high-quality phone calls, messages, and appointment bookings in your selected areas. You can efficiently monitor your […]
Google has confirmed that the February 2023 product reviews update is now finished rolling out. This update announced on February 21, 2023, has officially completed rolling out over a 14-day period. February 2023 product reviews update. As a reminder, the February 2023 product reviews update started to roll out at about 5 p.m. ET on February 21. This […]
SEM stands for “search engine marketing.” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user’s search query. Originally called “search engine marketing,” the shorter phrase “search marketing” is often used as the umbrella term for SEO and PPC. […]
Local Services Ads now supports more than 70 types of businesses, including those in five new categories.
Recent Comments