This truly is an unprecedented time in the life of the marketer: Groundbreaking generative AI technology, increasing customer expectations of personalized experiences, a growing emphasis on respecting user privacy⊠the list goes on. Attend MarTech, online March 28-29, for free to explore these critical trends â and the solutions, strategies and tools you need to […]
rel=next/prev was not found on Google. Thatâs an error. In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced in 2011. Worse than that, Google hadnât been using it for indexing for a ânumber of years,â according to Googleâs John Mueller. All the while, Google continued to recommend using it, so SEOs, […]
Microsoft Bing has added Bing Chat answers in the Bing Search results in place of some of the answer boxes. We knew this was coming, as Mikhail Parakhin, who leads up Bing Search and Bing Chat, suggested would happen a week ago and now it seems to be here. What it looks like. Here is […]
To get results from paid search, youâll need to deliver better campaigns and increase your bids, which drives costs up. However, increasing your bids wonât always mean more clicks. Eventually, youâll reach a point where increased bids will only return little to no gain. This is the law of diminishing returns at play. When running […]
Goal-setting is one of the most important pieces of content strategy. Every guide youâve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your content marketing direction and purpose. Instead of creating content randomly, youâll create content for specific reasons, and each piece will contribute to growth. Because, […]
Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Brands, especially restaurants, need FAQs and âcoronapagesâ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured […]
Creating consistently high-quality content on the regular is a tall order for any business. So, how do the most successful get it done? First, they have a content strategy in place. After that, it all boils down to whether they insource or outsource that strategy, including planning, ideating, writing/creating, publishing, and promoting. In other words, […]
ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1. Iâm bullish on ChatGPTâs utility for several different SEO-related functions like keyword research, local SEO, content, and link building. Having spent much time using ChatGPT, Iâm also painfully aware of its limitations. While the API wonât be a panacea (and the web […]
Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom dimensions and utilized in exploratory analysis. What they do. Custom parameters on an item-level grant you the opportunity to gather more data about products on your website or […]
While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies. This article will break down the overlooked importance of trust in SEO efforts and how to incorporate trust-building into your strategy. Overlooking the value of trust is a missed SEO opportunity Fellow Search Engine Land […]
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