Google Bard is making it easier for people to explore more topics within Google Search by using the “Google it” button. Now when you ask Bard for help, clicking on the “Google it” button will give you a section named “search related topics” with one, two, three or more search phrases that you can click […]
Seasoned search marketers like you need a training experience that skips the basics, dives deep, and leaves no stone unturned. Attend SMX Advanced online June 13-14, to learn elite, brand-safe, actionable search marketing tactics for free without leaving your desk. Programmed by the Search Engine Land editors, this experts-only training program explores the latest, most sophisticated SEO and PPC topics and […]
Consumers lose trust – in a big way – when a product or service doesn’t have a 4- or 5-star rating in online reviews, according to a new survey. Why we care. Some products and services live or die by the online reviews they get. There is a massive drop in trust between a 4-star […]
Meta plans to monetize its proprietary generative AI technology by December, joining Google in exploring practical applications. The company has been investing in AI for over a decade and recently created a new generative AI team to focus on commercialization. Generative AI technology, which can instantly create sentences and graphics, has been commercialized by ChatGPT […]
Vidmob has just released its comprehensive report on global LinkedIn advertising trends, providing invaluable insights into the most effective visual elements, text, and creative strategies for capturing audience engagement on this prominent B2B social platform. The report analyzes over 800 million ad impressions from brands executing paid video advertising campaigns on LinkedIn, spanning both the […]
The Google search experience “will evolve substantively over the next decade,” according to Google CEO Sundar Pichai in a wide-ranging interview with The Wall Street Journal. Why we care. AI has already changed Google search – and continues to do so. The question is how much Google search will change in the coming years and […]
So much time, attention, and strategy go into optimizing traffic. Search marketers work hard on perfecting ad copy or bidding strategies to squeeze another drop of efficiency out of already fine-tuned traffic machines. However, your ad campaigns’ landing pages have tremendous advantages and are easier to implement and optimize. The time you spend improving your […]
What are your customers’ most frequently asked questions? What do prospective customers most want to know about your services, industry, brand or products? Compiling these questions on a FAQ page is a tried-and-tested way to provide a baseline level of customer service on your website. What is a FAQ page? FAQ stands for “frequently asked […]
Twitter is now delivering on its promise to show less ads to Twitter Blue subscribers. The company has added details of how “Half ads” will work to its Help Center. Why we care. If you’re advertising on Twitter or thinking about it, this change could have a minor impact on ad reach. “Minor” because the […]
I’ve been excited about ChatGPT, its API, and its SEO applications – everything from local SEO to title tags and content editing. And like many (including OpenAI’s founder), I’ve also seen its limitations. While ChatGPT is remarkable, once you’ve used it long enough, you likely know the following: It frequently “hallucinates” answers, acting as if […]
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