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Google Search Status Dashboard to gain ranking update history

Google is adding a new “ranking” section to the Google Search Status dashboard it launched last December. The new ranking section will include active and historical Google algorithm updates, so that you can see what changed with Google Search related to ranking, not just crawling, indexing or serving. New dashboard. Here is what the new […]

PPC salaries 2023: How much do in-house, self-employed, and agency search marketers make

Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires balancing personal expectations with industry standards and organizational constraints. However, a recent PPC salary survey might offer some insights, enabling you to decide whether to negotiate a pay raise or explore new opportunities. Duane Brown, CEO & […]

Bing Image Creator added to Bing Chat

Bing Chat has added integration with its Image Creator tool where you can ask Bing Chat to create images for you and it will. “Bing Image Creator, new AI-powered visual Stories and updated Knowledge Cards” is rolling out to new Bing and Edge preview, Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing Officer at […]

What Google’s new guidelines for AI-produced content mean for SEO

Google might have stumbled in its Bard announcement, but it made up some goodwill (for me, at least) with another early-February release – its new search guidelines on AI-generated content.  Google seems to support what many good SEOs have argued for some time: It doesn’t matter what you use to create content as long as […]

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Driving sales, improving lead quality, and boosting conversions have never been more critical – especially in an age of increased privacy concerns. The right marketing technology is your key to getting it done. Discover dozens of marketing technologies, tools, and solutions – all for FREE and all without leaving your desk: Grab your free MarTech pass now […]

News SEO and generative AI: Inside a ‘parasitical relationship’

As reports circulate that AI research lab OpenAI uses news stories from media outlets like the Wall Street Journal and CNN to train its ChatGPT chatbot, an even greater challenge emerges: How do media outlets retain traffic, revenue and relevancy in the generative AI era? AI-generated news has long inspired fear among journalists. In 2016, […]

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