PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with a single budget while automatically optimizing for the best balance of performance and reach. How it works. Previously limited by ad supply constraints onsite (advertising products on a retailerâs website), brands will […]
Google will be deprecating the âKeyword Plan Ad Group Forecastâ and âKeyword Plan Keyword Forecastâ functionalities. This change is slated to take effect on June 1, 2023. Changes to the GenerateForecast Metrics Request. Beginning June 1, the âGenerate Forecast Metrics Requestâ will continue to be the method for obtaining forecast data. However, the âKeyword Plan […]
A new-look verification badge is starting to appear in Google Ads for verified advertisers. What the verified badge looks like. This new-look badge takes the form of a blue shield with a white check mark, as shared by Saad AK on Twitter: Clicking on the badge takes you to My Ad Center, where Google tells you […]
Google has released its webspam report for 2022 and said that SpamBrain was able to five times more spam sites compared to 2021 and 200 times compared to when it first launched, leading to 99% of visits from Google Search being spam-free, the search company announced. Improvements to Spam detection. Google said it made improvements […]
What are you hoping to get out of your marketing technology? Do you need help getting there? At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. And at the heart of the CDP lies the data that fuels customer insights. Learn […]
A little over a year ago, TikTok allowed users to upload videos up to 10 minutes long. Now, users have noticed that option is gone. Interesting⊠TikTok has removed the 10 minute video duration option pic.twitter.com/lHerFEvdeY â Matt Navarra (@MattNavarra) April 11, 2023 User reactions. Several TikTok users have posted videos speculating on why the […]
Winning an industry award can greatly impact how customers, clients, and colleagues regard your brand. Showcase your achievements and celebrate your professional excellence by entering the Search Engine Land Awards â the highest honor in search marketing! Since its inception, the Search Engine Land Awards have honored some of the best in the search industry […]
Sometimes, the disconnect between Google Ads and the primary user base is so strong that you can almost feel it. A perfect example is how advertisers have constantly asked for the option to exclude branded traffic from Performance Max campaigns. Google remained non-committal for over a year, except to suggest account-level negative keywords (not the […]
While many SEO practitioners will smirk at the term âE-E-A-Tâ and immediately the ink about whatâs for lunch, they arenât necessarily wrong. To achieve E-E-A-T, various crucial âingredientsâ must seamlessly come together and result in quality. This article explores how to incorporate local SEO tactics into an E-E-A-T strategy. So what is E-E-A-T? SEO practitioners […]
âIt was the best of times; it was the worst of times,â as the famous Dickens line goes. Being negatively affected by a Google algorithm update can quickly bring website traffic and SEO performance from all-time highs to all-time lows. Googleâs March 2023 core update finished rolling out at the end of last month, leading […]
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