In (not) a shocking twist, men earn an average of 26% more than women in search marketing, according to a new Search Engine Land survey. In particular, men earn significantly more than women in senior positions. Additionally, the data revealed that women were more likely to have changed jobs or received promotions more recently than […]
Since ChatGPT launched, the debate around the “fair use” of public website content for AI training – and whether this is plagiarism – has raged. That debate has only gotten louder and more intense since OpenAI announced ChatGPT plugins on March 23. One of OpenAI’s plugins is an official ChatGPT-hosted web browser. It will allow […]
Meta has just unveiled new inventory filters for Facebook and Instagram Feeds, now accessible to advertisers in English- and Spanish-speaking markets. In partnership with Zefr, the third-party verification solution for Facebook Feed is also available, with more Meta Business Partners set to join in the coming months. Why we care. Ensuring that ads appear next […]
Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps. To set up GA4 properly, you should think through the events that make sense to track for your site. This article covers the events […]
Let’s set the record straight. Google News optimization is not only for news sites. Any website which regularly invests in timely content can reach engaged audiences and drive quality traffic with a solid Google News SEO strategy. Google News-driven results send over 24 billion clicks per month to publishers. Here’s how to claim your share. […]
One of the best things about starting your own business is that you can set it up to reflect your values. As a leader, you set the stage for: How the company will operate. The types of people you will hire. The clients you choose. How you partner with clients. Our mission is centered on […]
Microsoft is exploring ways to share ad revenue it generates through the new Bing, Bing Chat, with select publishers. Bing Chat has had ads since it launched on February 7th. Now, Microsoft says it will look to “share the ad revenue with partners whose content contributed to the chat response.” What’s new. “We’re also exploring […]
On International Fact-Checking Day, Google announced new partnerships and Search features such as content advisories to help improve the quality of search results.
Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. Why we care. Search marketing is an attractive and satisfying career choice that can, over time, become increasingly lucrative. The keys to earning that higher compensation? Seniority, role and the size […]
Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. More than knowing the latest trends, we must continually assess: Where this target audience is. (What platforms are they on?) Where they are engaging with content. What type of material they are consuming. And […]
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