Google Analytics now lets advertisers automatically import cost data from Meta and TikTok through new native integrations, streamlining cross-channel performance tracking. Why we care. This update gives marketers a unified view of ad spend and ROI across major platforms – without relying on manual uploads or third-party connectors – helping them better compare efficiency between […]

Adding fake publication dates to online content can dramatically boost its visibility across leading AI models, a team from Waseda University discovered. This seems to confirm that tools like ChatGPT systematically favor newer content over older, equally relevant material. Why we care. AI models seem to reward timestamps more than quality. That means your older […]

The MCP Server for Google Ads is now publicly available on GitHub, Google announced. This marks a major milestone in bringing AI agents closer to real-world marketing workflows. How it works. The Model Context Protocol (MCP) is an open standard that allows large language models to interact with external applications through natural language. The initial […]

If you’re still calling it Apple Search Ads, you’re already behind.  Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name change.  The platform is evolving beyond App Store search, and with that shift, the rules have changed. Tactics that once drove […]

For years, SEO success was measured by charts pointing up and to the right.  We celebrated traffic spikes, shared screenshots, and treated rising sessions as proof of strategy.  But those days are gone. The Great Decoupling represents the decline of informational traffic The SEO playbook that was glorified for the last 10 years prioritized generating […]

A dominant share – 86% to be specific – of AI citations come from sources brands already control, according to a new analysis of 6.8 million citations across ChatGPT, Gemini, and Perplexity conducted by brand visibility platform Yext. Why we care. The findings challenge the perception that forums like Reddit dominate AI answers. Yext’s analysis […]

AI is changing the digital landscape as we know it. An industry that used to run on Google’s 10 blue links is now rapidly transitioning to digital experiences based on personalized prompts and direct answers from AI. Success is expanding beyond tracking rankings, keywords, and organic traffic. To drive future growth, brands need to prioritize […]