TikTok’s Smart Performance Campaign (SPC) is a fully automated solution that lets advertisers target their audience automatically using the platform’s machine learning-based system. On TikTok, ad content matters more than targeting.  TikTok’s algorithm is incredibly powerful in matching content to user activity for organic and paid content.  If your content isn’t adapted to the platform, […]

Google Ads has started rolling out its paid customer support service for small businesses. PPC expert Natasha Kaurra spotted the new feature on her account for the first time and decided to provide a sneak preview of what it looks like on X (formerly known as Twitter).: As you can see in the image above, […]

Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click (PPC) marketing. Even worse, some colleagues might hide or misrepresent essential information. While you can find much of that information online for free, it’s often a complicated mess. To address this, here is a basic five-step […]

How you provide performance reports or insights can impact the rest of your project.  If a client or boss doesn’t understand your analysis of what’s happening in their PPC accounts, that can lead to more questions and stress for all parties – even if you’re doing great work. The three steps outlined below will give you […]

At least 69 of the 1,000 most popular websites in the world have blocked GPTBot, the new web crawler OpenAI introduced Aug. 7, according to a new analysis. And the percentage of sites is increasing by about 5% per week, according to AI content and plagiarism service Originality.ai. Why we care. To block or not […]

Google Search has added to its file types indexable by Google help document that it can now index Comma-Separated Values (.csv) files. I confirmed with John Mueller of Google that this is not just a help document update but a new update to Google Search in what it can index. More details. I spotted the […]

Meta is widely rolling out its web version of Threads. This move is aligned with the company’s goal of introducing fresh features to tackle its retention challenges. Why we care. The expansion to the web could potentially enhance Threads’ active user count and provide a solution to its retention issue. While Threads currently doesn’t display […]

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. From here, you’ll get deeper insights into competitor […]

Google Business Profile and other types of Google-related phone scams are on the rise in 2023, according to data shared with Search Engine Land by voice security service Hiya. Why we care. If anyone calls you about your listing – telling you it “needs to be verified,” “has been flagged for review,” or “may be […]