Paid search advertising grew again in 2022 – just not as much as it did in 2021. In total, search accounted for $84.4 billion of the $209.7 billion in U.S. digital advertising revenues, according to the IAB’s Internet Advertising Revenue Report: Full Year 2022, released today. As has also been the case in prior years, […]
Google has released the April 2023 reviews update. It goes beyond its prior product reviews updates to evaluate reviews of nearly any reviewable topic, including: Services and businesses. Destinations. Media (e.g., games, movies). Announcement. The update was announced on Twitter: Released the April 2023 reviews update, which now covers reviews about products, services, and things. […]
Search marketers have a bevy of metrics at their disposal. It can be difficult to know exactly how to react when we’re analyzing all these metrics simultaneously. I’m a proponent of leveraging impression share metrics to identify meaningful optimizations for my paid search campaigns. The insights don’t necessarily come from the impression share itself, but […]
LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. Moreover, this traffic can develop into valuable professional connections and new clients. In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients. […]
Python is a powerful programming language that has gained popularity in the SEO industry over the past few years. With its relatively simple syntax, efficient performance and abundance of libraries and frameworks, Python has revolutionized how many SEOs approach their work. Python offers a versatile toolset that can help make the optimization process faster, more […]
The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating and transparency is diminishing. With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful […]
PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with a single budget while automatically optimizing for the best balance of performance and reach. How it works. Previously limited by ad supply constraints onsite (advertising products on a retailer’s website), brands will […]
Google will be deprecating the “Keyword Plan Ad Group Forecast” and “Keyword Plan Keyword Forecast” functionalities. This change is slated to take effect on June 1, 2023. Changes to the GenerateForecast Metrics Request. Beginning June 1, the “Generate Forecast Metrics Request” will continue to be the method for obtaining forecast data. However, the “Keyword Plan […]
A new-look verification badge is starting to appear in Google Ads for verified advertisers. What the verified badge looks like. This new-look badge takes the form of a blue shield with a white check mark, as shared by Saad AK on Twitter: Clicking on the badge takes you to My Ad Center, where Google tells you […]
Google has released its webspam report for 2022 and said that SpamBrain was able to five times more spam sites compared to 2021 and 200 times compared to when it first launched, leading to 99% of visits from Google Search being spam-free, the search company announced. Improvements to Spam detection. Google said it made improvements […]
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