Google I/O is this Wednesday, and while I/O often does not have much core search news, this year, we expect that to change with Google demonstrating and hopefully launching new AI-powered features within Google Search. āGoogle plans to make its search engine more āvisual, snackable, personal, and human,ā with a focus on serving young people […]
Instagram just revealed that it would rebrand branded content ads as partnership ads, offering new methods for brands and creators to collaborate on advertising efforts. How partnership ads work. Partnership ads enable advertisers to expand content originating from a creator or other partnerās account, facilitating broader collaboration. The updated advertising format allows advertisers to promote […]
A strong brand bolsters marketing efforts. From being just another provider, it transforms you into a business your audience wants to buy from. You might not think about brand buildingās relationship with organic search. After all, SEOās primary goal is getting brands into the top spots in Google for non-branded search terms. Letās dig into […]
Want to know what your customers need and want from your content? Ask them. Then use that information to get creating. But donāt just ask one person. Ask many. Pull from the power of the crowd. To do that, consider creating polls and surveys ā and then use the information you glean from them to […]
Google has removed the requirement to have the description property as part of your video structured data. Google says it is still recommended to provide a description to your videos in the structured data but it is not a requirement. With that, Google Search Console will not report errors for missing description property items. Structured […]
Weāre still not yet in a recession, but everything in life costs more.Ā When everything costs more, sales are harder to come by. Especially if you arenāt the cheapest option, or worse, your website is less than ideal to encourage a purchase. If youāre selling an in-demand good or service, have an amazing website, and […]
I recently connected with Fabrice Canel, a 26-year search veteran at Microsoft and principal product manager leading the team crawling, processing and indexing at Bing. Canel offers insights into the state of artificial intelligence in search and the integration of chat experiences in the new Bing.Ā Can you discuss your most recent announcements with Bing […]
Microsoft is now rolling out its new Bing Chat to all users who download Microsoft Edge, there is no more waitlist. Over half a billion chats were conducted on Bing Chat since it launched 3-months ago, Yusuf Mehdi, Corporate Vice President, said. What is new There are four main points of what is new with […]
The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing […]
TikTok has just announced the launch of a new product, Pulse Premiere, aimed at enabling publishers to sell advertisements alongside their content. How it works. Pulse Premiere is an extension of TikTokās existing Pulse program, where a select group of top creators receive half the revenue from video advertisements shown immediately after their posts. The […]
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