As excited as digital marketers get about the shiny new thing (we’re looking at you, AI), one of the first and most-established forms of online marketing – email – remains the backbone of most companies’ programs. This isn’t your grandfather’s email marketing, though. Marketers have embraced capabilities for data-driven personalization, multi-channel campaign management, audience segmentation, […]
More and more, people are turning to the search bar on social media platforms. Learn how to optimize your content for platform search and platform algorithms, as well as best practices for the new Google Result Type: Short Video. Register today for “Mastering Social Media SEO: Increase Discoverability and Drive Traffic,” presented by Conductor. Click […]
On Tuesday, Amazon initiated layoffs within its advertising division as part of CEO Andy Jassy’s efforts to control costs. It is unclear exactly how many employees in the ads division will be affected. What’s happening. Amazon is currently experiencing the largest layoffs in its 29-year history, following a hiring surge during the Covid pandemic. Amazon’s […]
Google now says that good page experience is a requirement for creating, what Google defines as, helpful content. Google added a new section for providing a great page experience to its guidance around how to create helpful content, Google explained. Google also revised its help page about page experience to add more details about helpful content. To […]
The Google Search Console page experience report, at least how we know it today, is going away. It will be replaced by a content page that links to Google’s general guidance about page experience. Why we care. You may have relied on this report for some of your SEO work. With these changes, you will […]
Apple’s Safari browser, long known for its emphasis on user privacy, is further restricting data collection methods. The move has sparked frustration, particularly due to Apple’s lack of communication about the change, which will impact the architecture of numerous websites. What’s happening. Apple is closing a loophole that allowed websites to pass off third-party partners […]
Google Search Console will now show publishers who are part of the Reader Revenue Manager information around their “subscribed content.” Google launched a new rich results status report to show traffic from Google Search and errors they can fix with their structured data. The announcement. Google wrote on Twitter, “We’re happy to update that Search […]
We know that schema helps harness the power of your content by making it more discoverable in search results. Our last article, How to deploy advanced schema at scale, covered the schema deployment and maintenance process. The next step is to track the performance of your schema. This article will discuss the KPIs for measuring […]
Are you wondering how much you should spend on your Facebook and Instagram ads? Setting your ad budget can mean different things to different people. It’s impossible to answer in a one-size-fits-all way. This article tackles how to approach your Facebook and Instagram advertising budgets, where to set up your ad budget in the ads […]
A full 87% of shoppers in the U.S. begin product searches online, with a majority turning to Google to find the answers they need. The path to purchase is non-linear, with multiple touches occurring across channels, devices, and locations. Providing potential customers with helpful content throughout this journey is the best way to build trust. […]
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