Google Analytics 4 (GA4) has made significant enhancements to the audience builder. New dimensions and metrics, enhanced alternatives for manipulating event value and event count, and a novel option to match dates have been added. Here’s what’s new. New Dimensions and Metrics in the Audience Builder. The GA4 audience builder now supports the creation of […]
The 2023 Doodle for Google State and Territory winners are here!
As someone who has built a career in SEO, it is hard for me to write the words “death” or “dying” and SEO in the same sentence. Yet, here I am with one of those topics… I’m here to talk about what is to come in SEO, as prophetic as that sounds, based on the […]
Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, Chief Data Scientist at TrustInsights.ai, who spoke at The MarTech Conference.  Learn ways to scale the use of […]
Bing Chat will soon be available to searchers and users, as it is now rolling out unauthenticated access to chats. Users not logged in to Bing can soon ask Bing Chat questions but are currently limited to 5 chats in a chat session. Unauthenticated access. “We’ve started rolling out unauthenticated chat access on Bing,” Michael […]
As you may know, Google Search may translate the title link and snippet of a search result snippet for results that aren’t in the language of the search query. Google has now updated its help document it initially added a year and a half ago to include which languages this works for. Supported languages. Those […]
Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, Gmail and Maps, with a single campaign. You can reach your target audience wherever they are and on any device, making it one of the most versatile and effective campaign […]
It’s as clear as you want your data to be – this is the time to have a 360-view of your customer. You want to improve their journey and experience and protect their privacy. So where do we go from here? When identifying a solution, marketers must first identify their pain points, develop a cohesive […]
Meta is starting to issue refunds to advertisers impacted by a glitch last month that resulted in overspending and higher than usual CPAs. Why we care. Meta needs to make this right for all of its advertisers of all sizes. It’s good that the refunds are starting, but it’s been over a month and this […]
When it comes to your work orchestration efforts, how would you rate the work management “maturity” of your business today? Businesses with high maturity levels have a competitive advantage along multiple work performance indicators, including capacity, time to market, cost efficiency, work quality, and even employee satisfaction. Join transformation experts from Adobe and learn five […]
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