Google now says the canonical link element is not recommended for syndicated content; instead, block the syndicated content from being accessed to avoid duplication. Google posted this new piece of information in this help document over here. What’s new. Google posted this paragraph under the section “syndicated content:” “The canonical link element is not recommended […]
One of my biggest challenges with designing link building campaigns is that a successful strategy for one website may not work on another. For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links for an ecommerce product page or localized service pages. The techniques below can be used […]
Evaluating the true ROI of a customer data platform means understanding how the technology improves key business metrics and enables working more efficiently. That’s why BlueConic commissioned Forrester Consulting to conduct a Total Economic Impact study that measures both the profit and operational efficiency gains that can be unlocked with BlueConic. On May 4th, guest […]
Facebook is introducing three new ways for users to find short-form videos that are most relevant to them, as well as new controls to help customize their video experiences on the platform. Discovering relevant Reels. Facebook is making it simpler for users to find Reels throughout the app, including some updates to their appearance in […]
Most SEOs are familiar with the monumental challenge of achieving visibility for competitive keywords. Google’s Page 1 is often dominated by content from major publishers in the form of bylines and listicles about the best offerings on the {keyword} market. You can’t expect to beat Conde Nast, Wirecutter, CNET, et al. So how do you […]
Microsoft has just announced six new updates, focusing on tools and features that aim to assist advertisers in refining their campaigns and improving performance. Let’s dive in. Roku. The collaboration between Roku TV streaming ads, Microsoft Audience Ads, and Bing’s paid and organic search is now underway. Advertisers interested in using the new cross-channel marketing […]
Whether you’ve sailed through Q1 and early Q2 with optimism intact or battling challenges exacerbated by macro turbulence, there’s plenty of opportunity to stretch yourself and find competitive gains in the coming months. This article discusses four initiatives I’ve seen drive great results for my B2B clients, including: Testing new channels to meet your audience […]
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Staying current with the latest search marketing tactics and adjusting accordingly can be a major challenge for search marketers. Why? Continuous algorithm updates, major changes to platforms, and advancements in AI technologies, for starters. Turn this challenge into an opportunity – and stay ahead of competitors while you’re at it: Attend SMX Advanced, online June 13-14, for […]
For some accounts, Meta has just updated its location targeting settings. What’s changed. In the past, Facebook’s default setting for targeting locations was “Living in or recently in this location.” This meant that without making any alterations to the settings, advertisers would reach individuals who either resided in the selected locations or had recently visited […]
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