Want to know what your customers need and want from your content? Ask them. Then use that information to get creating. But don’t just ask one person. Ask many. Pull from the power of the crowd. To do that, consider creating polls and surveys – and then use the information you glean from them to […]
Google has removed the requirement to have the description property as part of your video structured data. Google says it is still recommended to provide a description to your videos in the structured data but it is not a requirement. With that, Google Search Console will not report errors for missing description property items. Structured […]
We’re still not yet in a recession, but everything in life costs more. When everything costs more, sales are harder to come by. Especially if you aren’t the cheapest option, or worse, your website is less than ideal to encourage a purchase. If you’re selling an in-demand good or service, have an amazing website, and […]
I recently connected with Fabrice Canel, a 26-year search veteran at Microsoft and principal product manager leading the team crawling, processing and indexing at Bing. Canel offers insights into the state of artificial intelligence in search and the integration of chat experiences in the new Bing. Can you discuss your most recent announcements with Bing […]
Microsoft is now rolling out its new Bing Chat to all users who download Microsoft Edge, there is no more waitlist. Over half a billion chats were conducted on Bing Chat since it launched 3-months ago, Yusuf Mehdi, Corporate Vice President, said. What is new There are four main points of what is new with […]
The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing […]
TikTok has just announced the launch of a new product, Pulse Premiere, aimed at enabling publishers to sell advertisements alongside their content. How it works. Pulse Premiere is an extension of TikTok’s existing Pulse program, where a select group of top creators receive half the revenue from video advertisements shown immediately after their posts. The […]
Following a significant overhaul last year, it appears that YouTube may be undertaking another visual transformation, this time targeting the video page, which has remained relatively unchanged in recent years. The change was noticed and posted on Twitter by @XenoPanther. Has anyone else’s YouTube looked like this? pic.twitter.com/1bjeWC2xFA — Xeno (@XenoPanther) May 2, 2023 The […]
Custom funnel reports can now be created inside Google Analytics 4 (GA4), allowing you to view the steps you can follow to complete a task and assess the number of users who abandon the process between each step. How custom funnels work. Custom funnel reports are created using funnel explorations. To build a custom funnel […]
Competitive spaces are competitive for a reason. Money. Mullah. Dinero. That works in two ways: Lots of money to make, with oodles of demand and lucrative payouts, but… Also, lots of money your competitors have to splash the cash to outbid and outrank you. They can spend it on hard costs like pushing CPCs through […]
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