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Google Search Console Insights adds your growing content report

Google has upgraded Google Search Console Insights to show more insights into your content even if you do not have an associated Google Analytics account assigned to that property. Google added a new report named “your growing content” that shows impression and click growth changes for your top content over a specific date range. Your […]

Webinar: How to build consumer trust in a cookieless world by Cynthia Ramsaran

Building consumer trust is crucial for marketers. But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies.  Learn more by registering for and attending […]

SMX Advanced kicks off in two weeks… don’t miss out!

Successful search marketers need to keep up with the latest trends and tactics while seamlessly executing on a day-to-day basis. Make this the year you… Boost PPC productivity and performance with generative AI Increase SERP visibility with structured data and schema testing Effectively test different RSAs to boost PPC revenue Confidently configure GA4 for your business needs Optimize your […]

Bing Chat gains Android home widget and improved sports scores

Microsoft released a number of improvements to Bing Chat, including an Android home widget, improved sports scores and other updates for SwiftKey, the company announced. This is in addition to the other changes, including Bing being added as the default search provider for ChatGPT. Android home widget. There is now a new Bing Chat widget […]

Google Search Console shows the wrong mobile indexing status for some sites

About a week ago, Google did its last batch of moving sites to mobile-first indexing and some mobile-friendly sites were still noticing their sites were being reported as being crawled using desktop indexing. It turns out, there is a reporting bug in Google Search Console that may show the wrong mobile indexing status for some […]

How to use GA4 to optimize your digital marketing strategy

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. When gathering information, journalists ask six classic questions: Who? What? When? Where? Why? How? And you can also use this framework to figure out how to best […]

Microsoft Ads to launch UET Insights dashboard with new traffic data

Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. It will include these metrics: Session count. Popular pages. Device breakdown. […]

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