It’s here – the all-new AI-powered Google Search engine we’ve heard rumors about under the code name Magi. Is it more “visual, snackable, personal, and human?” Yes. But, for now, you can only gain access to Google’s new search generative experience (SGE) through a Google Labs waitlist – which means you may be waiting weeks […]
Google will have search ads on its all-new search engine, the new Google Search generative experience on day one. Advertisers won’t be able to opt out of showing ads on the new search experience – at least not immediately. Google will be closely watching the performance of ad placements and experiences throughout this experimental phase. Ads […]
We’ve added new ways to find and explore diverse perspectives on Search, including content from social media platforms, to help you learn from the experience of other pe…
We’re introducing Search Labs, a new way for you to sign up to test bold new products and ideas we’re exploring.
We’re starting with an experiment in Search Labs called SGE, Search Generative Experience, which uses generative AI.
Content remains at the core of successful consumer interactions, engagements, experiences and conversions – especially in a new era of advanced generative AI technologies. Today, we are looking at a new content landscape. This is where content production is exploding to epic proportions making it harder for content to stand out, be discovered and convert. […]
ChatGPT – and its numerous use cases – has been widely covered in the last few months. It can be used for writing (everything from essays and poems to blog articles and even music), coding and debugging, translating text, finding data sets, answering complex questions, solving math equations, and more. As with all new technologies, […]
How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors, this report shows us which providers matter most. What are the main criteria that Forrester evaluated its participants on? And what […]
Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers […]
Amazon advertisers may soon gain the ability to create AI-generated image and video assets to use in ad campaigns. The company has confirmed it is now building a team to provide those tools, The Information reported. There is no estimated timeline for when this will become available. Why we care. The ability to natively create […]
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