Instagram has updated its resource explaining how ranking works across each part of its app – Feed, Stories, Explore and Reels. Why we care. It’s critical to understand how Instagram ranking works if you want to maximize your visibility and engagement on this platform. What’s new. Instagram Ranking Explained is an update to a 2021 […]
Ready to discover three incredibly simple (yet powerful) strategies that will help you optimize quicker and more effectively? Here’s what you’ll learn in this article: How to use AI to provide a data source for on-page optimization. Using AI to quickly create multiple schema types for every blog article on your website. A free internal […]
Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. These evolutions have many SEO implications. One of the most important is the renewed focus on brand entity SEO. In the past, SEO was largely focused on marketing to humans. However, with the rise of large language models, […]
Google has updated its help documentation to specify that Google Search now considers .ai domain names as a generic top-level domain, such as a .com, .org and others. Google posted the update over here, by adding .ai to the list of ccTLDs that Google treats as gTLDs. What it means. This just means that if […]
Google has been sending policy violation notices to Local Service Ads advertisers, but it is currently unclear if these are being sent out due to new enhanced enforcement or if there was a bug that triggered these from going out. The policy notice. The email notification reads, “Your account has policy violations that need to […]
Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical element of how Google ranks websites. We know that Google doesn’t want you to proactively build links. They want you to create high-quality content and hope for the best (i.e., build it and links will […]
Introducing the first generative AI chatbot for search marketers – the Search Engine Land ChatBot. Launched today in beta, we’re excited for you to test it out. About the chatbot. Our bot has been trained on the Search Engine Land content, allowing you to explore, experiment and learn more about search marketing. The chatbot that powers […]
Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products and revise your original B2B marketing strategy. For risk-averse or conservative marketers, trying something new can be intimidating. Here are key considerations before expanding your B2B portfolio. Assessing your readiness for change B2B marketers tend to be conservative when […]
Google has updated its Shopping ads Policy Center and free listings Policy Center to improve transparency for advertisers and retailers. These updates provide clearer information about how Google enforces its policies. What’s new. Google has clarified the YouTube Shopping ads requirements and Discovery product ads format requirements to help retailers understand why their ads may […]
I’ve had access to Google’s new Search Generative Experience (SGE) for about a week now. I decided to “formally” put it to the test using the same 30 queries from my March mini-study comparing the top generative AI solutions. Those queries were designed to push the limits of each platform. In this article, I’ll share […]
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