Clayton Christensen, the late Harvard professor, is widely known for developing the theory of disruptive innovation. In his book, The Innovator’s Dilemma, Christensen described how new technologies and business models upend entire industries by democratizing access, lowering barriers and creating new ways of working. Disruption often begins quietly, empowering smaller players before it reshapes the […]

Reddit and Google are discussing a new partnership that would weave Reddit content more directly into Google’s AI products, Bloomberg reported. Why we care. If Reddit and Google tighten their AI ties, more Reddit content could surface in AI Overviews and other Google products – potentially shifting visibility for brands and SEOs. If Google and […]

President Trump once again delays the enforcement of the TikTok sell-off law, signing a fourth executive order that gives China until Dec. 16 to secure a U.S.-based buyer or face a nationwide ban. The state of play. The sale deadline has now been pushed back four times, as U.S. and Chinese officials struggle to agree […]

Google is circulating a revamped 26-page pitch deck for AI Max, its AI-powered ad suite for search campaigns, after an earlier version left advertisers more confused than convinced. How it works. AI Max matches ads to relevant searches (even those brands haven’t bid on), customizes copy based on user intent, and automatically directs users to […]

Amazon Ads has introduced an agentic AI tool in Creative Studio that lets advertisers produce professional-quality ads in hours instead of weeks. The tool acts as a creative partner, generating ideas, storyboards, videos, and display ads using Amazon’s retail insights, shopper signals, and brand data. Why we care. Campaigns that once required tens of thousands […]

Google is rolling out new features in Google Discover to help promote publishers and content creators. There is a new follow publisher feature in Google Discover where you can subscribe to your favorite publishers. Plus, Google said it will show more social posts from X, Instagram and YouTube Shorts, from your favorite content creators, within […]

Generative AI is changing how users search. With instant answers from AI Overviews, ChatGPT, and other tools, many searchers no longer need to click through to websites – especially for informational queries. But this change has resulted in many websites seeing declining click-through rates despite rising impressions. However, there’s a notable exception: local search. Businesses […]

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your other options, Display/video keywords, in a previous column). If you’ve ever wanted to get your ads in front of people […]