Organic search traffic is down just 2.5% year over year — nowhere near the 25% to 60% drops often cited in industry commentary. That’s one big takeaway from a new large-scale analysis by Graphite using Similarweb data from more than 40,000 of the largest U.S. websites. This finding challenges the idea that generative AI tools […]

Google Shopping API migration deadlines are approaching, and advertisers who don’t act risk disrupted Shopping and Performance Max campaigns. What’s happening. Google is sunsetting older API versions and pushing all merchants toward the Merchant API as the single source of truth for Shopping Ads. Advertisers can confirm which API they’re using in Merchant Center Next […]

The debate around llms.txt has become one of the most polarized topics in web optimization. Some treat llms.txt as foundational infrastructure, while many SEO veterans dismiss it as speculative theater. Platform tools flag missing llms.txt files as site issues, yet server logs show that AI crawlers rarely request them. Google even adopted it. Sort of. […]

AI has quickly risen to the top of the corporate agenda. Despite this, 95% of businesses struggle with adoption, MIT research found. Those failures are no longer hypothetical. They are already playing out in real time, across industries, and often in public.  For companies exploring AI adoption, these examples highlight what not to do and […]

Search visibility isn’t what it used to be. Rankings still matter, but they’re no longer the whole story.  Today, discovery happens across traditional search results, local listings, brand knowledge panels, and increasingly, AI-driven experiences that surface answers without a click. For marketers, that makes visibility harder to measure — and easier to lose. SEO teams […]

With new updates in the search world stacking up in 2026, content teams are trying a new strategy to rank: LLM pages. They’re building pages that no human will ever see: markdown files, stripped-down JSON feeds, and entire /ai/ versions of their articles. The logic seems sound: if you make content easier for AI to […]

Around the turn of the year, search industry media fills up with reviews and predictions. Bold, disruptive ideas steal the spotlight and trigger a sense of FOMO (fear of missing out). However, sustainable online sales growth doesn’t come from chasing the next big trend. In SEO, what truly matters stays the same. FOMO is bad […]

Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 Pro is used for AI Overview. Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started […]

We fully decrypted Google’s SearchGuard anti-bot system, the technology at the center of its recent lawsuit against SerpAPI. After fully deobfuscating the JavaScript code, we now have an unprecedented look at how Google distinguishes human visitors from automated scrapers in real time. What happened. Google filed a lawsuit on Dec. 19 against Texas-based SerpAPI LLC, […]

Less than 200 years ago, scientists were ridiculed for suggesting that hand washing might save lives. In the 1840s, it was shown that hygiene reduced death rates, but the underlying explanation was missing. Without a clear mechanism, adoption stalled for decades, leading to countless preventable deaths. The joke of the past becomes the truth of […]