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What 107,000 pages reveal about Core Web Vitals and AI search

As AI-led search becomes a real driver of discovery, an old assumption is back with new urgency. If AI systems infer quality from user experience, and Core Web Vitals (CWV) are Google’s most visible proxy for experience, then strong CWV performance should correlate with strong AI visibility. The logic makes sense. Faster page load times […]

News publishers expect search traffic to drop 43% by 2029: Report

News executives expect search referrals to drop by more than 40% over the next three years, as search engines continue evolving into AI-driven answer engines, according to a new Reuters Institute report. That shift is squeezing publisher traffic and accelerating a move away from classic SEO toward AEO and GEO. Why we care. Google’s AI […]

Google opens Olympic live sports inventory to biddable CTV buys

Live sports advertising is getting more programmatic — and more measurable. Driving the news. Google is rolling out new biddable live sports capabilities in Display & Video 360, including programmatic access to NBCUniversal’s Olympic Winter Games inventory, ahead of a packed 2026 global sports calendar. Why we care. Live sports remain one of the few […]

Google expands Shopping promotion rules ahead of 2026

Google is broadening what counts as an eligible promotion in Shopping, giving merchants more flexibility heading into next year. Driving the news. Google is update its Shopping promotion policies to support additional promotion types, including subscription discounts, common promo abbreviations, and — in Brazil — payment-method-based offers. Why we care. Promotions are a key lever […]

Apple is finally upgrading Siri, and Google Gemini will power it

Apple is teaming up with Google to power its next generation of AI features, including a long-awaited Siri upgrade. What’s happening: Apple will use Google’s Gemini AI models and cloud infrastructure to support future Apple Foundation Models. The multi-year partnership is expected to roll out later this year. Why we care. With Gemini powering Siri, […]

3 PPC myths you can’t afford to carry into 2026

PPC advice in 2025 leaned hard on AI and shiny new tools.  Much of it sounded credible. Much of it cost advertisers money.  Teams followed platform narratives instead of business constraints. Budgets grew. Efficiency did not. As 2026 begins, carrying those beliefs forward guarantees more of the same.  This article breaks down three PPC myths […]

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