AI is sure to have fundamental ripple effects in SEO, but Iâm predicting that the importance of establishing authority wonât be diminished. Your content will now be battling with even more competition: AI results in the SERP and AI-produced content from other publishers. Delivering signals of authority and value will be more vital than ever. […]
Google Books has a collection of public domain and free-to-read books that provide context around Emancipation and the celebration of Juneteenth.
With never-ending changes across the search marketing ecosystem, including: July 1st marks the long-anticipated forced switch to GA4 Generative AI is taking the world by storm The future of SERPs and PPC is hanging in the balance The next major Google algorithm is just around the corner ⊠now is the perfect time to sharpen your […]
When it comes to local SEO, itâs more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers searching for your local business. Local competition is hotter than ever, and if youâre not on top of your rankings, you can bet your competitors are. Here are five local SEO tactics […]
Few buyer journeys start and end with clicking a giant âbuy nowâ button at the top of a homepage or product page. A great blog alone wonât be enough to turn subscribers into buyers if the benefits of what is being sold arenât crystal clear. The average user spends most of their journey in the […]
Google has filed a lawsuit to dissuade scammers from using Google Maps and Business Profiles to post fake businesses and fake reviews. Google said âbad actors posted more than 350 fraudulent Business Profiles and tried to bolster them with more than 14,000 fake reviews. The lawsuit. You can find the court document over here that […]
Looker Studio has rolled out a major update to its system, unveiling 170 new fields for reporting. In order to access the new data, users must refresh their GA4 data sources. Why we care: You can now create more in-depth, detailed Looker Studio reports because they will have access to data that previously wasnât available. […]
Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter, corporate vice president of Microsoft advertising, told Greg Finn yesterday at SMX Advanced. Thatâs one thing we learned yesterday from the keynote, which explored how conversational AI might radically change search marketing. From higher CTRs to increased ROIs to […]
Whether youâre an internal SEO whiz or a digital agency pro, chances are youâve experienced one or more of these all-too-familiar problems: Feeling drowned in an ocean of ever-evolving industry trends. Spending forever in the set-up phase, building deliverable trackers, audit sheets, keyword map templates, content briefs, and backlog grooming can feel like youâre on […]
As academic institutions continue to focus on providing quality education and research, their online visibility is often neglected. This means that potential students may be unable to find them easily on search engines, leading to missed opportunities for growth and impact. In the fall of 2022, Search Influence commissioned a study with the research team […]
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