Advertisers are receiving step-by-step guidance emails from Google Ads aimed at improving campaign performance over a three-month period. The details. Google Ads is sending emails with the subject line “Personalised action plan for growth” to business advertisers, according to an X post from Govind Singh Panwar. The email contains: A three-month structured improvement plan delivered […]

Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com. That means if you frequent google.fr (in France), google.ng (in Nigeria) and so on, you will be redirected to Google.com. Why the change. Google said, “Over the years, our ability to provide a local experience has improved. In […]

You’ve probably been hearing a lot about AI agents lately – whether in your workplace conversations or scrolling through your social feeds (hopefully both).  While there’s no shortage of articles discussing their general benefits, there’s surprisingly little coverage on what they mean specifically for SEO – where their impact is not just significant, but amplified. […]

“Just Google it” – ah, so 2021.  These days, organic search and discovery – although still largely conducted on Google – have fanned out to many sources, with user behavior more multi-layered and dynamic than ever. SEO professionals these days need to follow course. Consider a user who:  Starts by watching a TikTok video of […]

Google is being criticized for sending emails to small business owners urging them to oppose California Assembly Bill 566, legislation that would strengthen consumer privacy protections in digital advertising. The outreach campaign, which asks recipients to sign a Connected Commerce Council letter opposing the bill, has prompted marketing professionals to publicly rebuke the tech giant’s […]

Temu completely shut off Google Shopping ads in the U.S. on April 9, with its App Store ranking subsequently plummeting from a typical third or fourth position to 58th in just three days. The company’s impression share, which measures how often their ads appear compared to eligibility, dropped sharply before disappearing completely from advertiser auction […]

AI Overviews are now less likely to cite pages that rank in Google’s top 10 organic positions, according to new BrightEdge data. This change was observed following Google’s March 2025 core update. By the numbers. The overlap between AI Overview citations and Google’s top 10 organic positions dropped from 16% to 15% following the March […]

Once upon a time, search engine optimizers (SEOs) and search engine marketers (SEMs) conducted keyword research before every new project or pay-per-click (PPC) campaign.  They believed, “To reach your target audience, you need to know what words they use.” SEOs were advised:  “Use words that people would use to look for your content, and place […]

In 2025, the battle for attention is being won in under 60 seconds.  Short-form video is increasingly delivering measurable performance outcomes.  This article explores how you can harness short-form video and creator-driven content as part of a performance marketing strategy.  The rise of short-form: More than just eyeballs With YouTube Shorts alone amassing over 70 […]