Remember when meta keywords were all the rage?  Fast forward to 2025, and while search engines have evolved dramatically, meta tags remain crucial building blocks of your SEO foundation, just not the ones you might remember. You’re juggling countless priorities, so it’s tempting to view meta tags as “set it and forget it” HTML snippets. […]

Let’s face it, lead generation can be a real pain.  One month you’re drowning in prospects. The next you’re wondering if your website’s broken because nobody’s filling out your contact form.  I’ve been there, and let me tell you – there’s a better way. Relying on unpredictable methods can stifle growth and leave your sales […]

Fueled by “impressive YoY growth,” paid search advertising revenues hit a new high in 2024, according to a new report. In total, search accounted for $102.9 billion of a record $258.6 billion in U.S. digital advertising revenues, according to the IAB Internet Advertising Revenue Report: Full Year 2024, conducted by PwC. That is a $14.1 […]

Return on ad spend (ROAS) has been the default metric for evaluating Google Ads performance for years.  It’s easy to calculate, works well with automated bidding, and provides a quick snapshot of efficiency.  However, as ad costs rise and tracking becomes less reliable, relying solely on ROAS is no longer enough, especially for businesses focused […]

Affiliate networks aren’t one-size-fits-all.  Between evolving tracking laws, new tech capabilities, and shifting fee structures, the best choice depends on your business model and goals.  This guide breaks down top affiliate networks by use case, so you can make a smarter, more strategic decision. The data-driven approach to choosing an affiliate network If you’re ready […]

The U.S. Department of Justice successfully prosecuted its antitrust case against Google, with Judge Leonie Brinkema ruling that the company operated an illegal monopoly in the advertising technology industry. The court determined that Google engaged in anticompetitive practices that allowed it to dominate critical components of the digital ad market for more than a decade. […]

Google Analytics is rolling out major updates aimed at sharpening marketing insights – boosting data completeness, adding richer context, and flagging issues before they become problems. Key updates. Google announced these updates to Google Analytics 4: Enhanced data completeness. New aggregate IDs and smart fallback tools keep reports accurate even without traditional tracking, helping you […]

When we talk about search, we usually focus on what people are looking for – keywords, queries, and intent. But in 2025, there’s a more powerful question to ask: “Where are they searching – and why that platform, in that moment?” The search landscape is evolving fast.  AI tools like ChatGPT are gaining traction.  Social […]

In the era of Google’s smart bidding, we’ve come to appreciate the power of feeding solid data to AI.  But that data can do more than just improve bids.  When connected to a large language model (LLM), it opens up entirely new ways to manage and optimize your PPC accounts. As generative AI becomes more […]