Google Search’s evolution in Asia Pacific
As we celebrate Google’s 25th birthday this week, here’s a quick look back at moments along the journey we’ve taken to make Search more helpful for people across Asia Pa…
Thank you for 25 years of curiosity
For Google’s 25th birthday, we’re celebrating alongside our users with a special Doodle and some surprises in Search.
Gracias por 25 años de curiosidad
Por el cumpleaños 25 de Google, estamos celebrando junto a nuestros usuarios con un Doodle especial y algunas sorpresas en Search.
“1989 (Taylor’s Version)” vault titles come to Search
Search for “Taylor Swift” in the Blank Space (ahem, a Search bar).
When your business doesn’t need SEO
While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment. 1. You require fast […]
How publishers can regain traffic and revenue with affiliate marketing
Media companies and publishers play a pivotal role in affiliate marketing. They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses. However, recent shifts in the industry have seen traditional publications lose their traffic, with smaller, newer players dominating Google’s top positions. I’ve worked with several […]
Target ROAS in Google Ads: 5 key considerations
Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. In contrast to click-based and conversion-based bidding, this strategy is designed to optimize financial business outcomes. While undoubtedly high on the Google Ads evolutionary scale, Target ROAS requires a rigorous setup before realizing its full potential. Advertisers who switched from […]
Google Search Console rolling out new Merchant Center integrated reports
Google Search Console is rolling out new reports within the Shopping tab listings section with deeper integration with Google Merchant Center. Google is rolling out two new reports, one that shows you issues that are causing your products not to show in the Google Shopping tab and the other that shows you increases or decreases […]
SEO content optimization: How to rank higher and convert better by SE Ranking
Due to Google’s algorithms constantly evolving, it can be difficult to determine areas to focus your SEO efforts on for maximum results. Yet, there’s one ranking factor that’s always worth optimizing for: content. With the launch of the helpful content system, there’s no doubt that content tailored to people’s needs can naturally secure a high […]
Threads users can now search for posts
Threads users can now search through posts on the platform. Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and Spanish-speaking countries, including the US and UK. The new search feature is available on both the Threads mobile app and web app. Why we care. Potential customers now […]
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