Microsoft Advertising is rolling out Image Animation, a new Copilot-powered feature that automatically converts static images into short, dynamic video assets — giving advertisers a faster path into video without traditional production. How it works: Copilot transforms existing static images into scroll-stopping animated video formats. The tool extends the lifespan of strong image creatives by […]
Google is releasing some new ways to book your flights and hotels through AI Mode, plus new tools to plan your travel and find travel deals. These updates include Canvas in AI Mode for travel, flight deals rolling out globally, agentic booking for dinner reservations, flights and hotels. Some of these features are similar to […]
Use new Google AI tools to get help with itineraries, finding flight deals and booking reservations.
Whether it’s Google signing Reddit to a deal to deepen its AI partnership, more traditional SEO results that have favored Reddit content, or Reddit’s share of ChatGPT references (down but still leading among social platforms), there are plenty of compelling reasons to prioritize Reddit in your organic strategy. That’s why it’s one of the first […]
“Work smarter, not harder” isn’t just a catchy phrase – it’s a survival tactic for content marketers. Keeping up with a full content calendar can feel relentless, and constantly creating new material is a fast track to burnout. That’s where content repurposing comes in, helping you get more mileage out of what you already have. […]
Custom annotations are finally live within Google Search Console’s performance reports. You can now annotate reports directly within Search Console to avoid forgetting important key events; such as coding changes, algorithm updates, bugs on your website or more. What are custom annotations. Google explained that custom annotations are “Notes you create yourself to mark important […]
AI search evolves every month. This constant flux is reshaping which brands get visibility and which sources AI models trust most. We now have three months of data in the AI Visibility Index, tracking ChatGPT and Google AI Mode. The key takeaway: AI search is volatile. This is likely to be normal for the immediate […]
Most of what people are calling “AI SEO” right now is just legacy SEO with new buzzwords. AI SEO is different. When you look at how AI Overviews, ChatGPT, Perplexity, and AI Mode actually source and compress information, there are things you can do that literally did not exist in the Google 10-blue-links world. This […]
AI Overviews, ChatGPT, zero-click results, and other recent developments have all triggered the latest wave of goodbyes to SEO. Except SEO isn’t dead. It might even be thriving. Search engines still command approximately 88% of all search traffic. But alongside this, AI usage is almost doubling. So what gives? Well, consumers don’t care about AEO […]
While some SEO influencers are selling panic and “AI-proof” gimmicks, the data from Google’s front lines tells a different, more strategic story. The rapid integration of AI into search has created a wave of anxiety, making it increasingly difficult to distinguish between durable strategy and distracting noise. The flood of information often leaves marketers unsure […]
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