If you feel like you’re being pulled in different directions with your SEO program, you aren’t alone.  How do you know where to focus first for the most impact? And when that’s done, what do you do next? It can be challenging to decide which SEO tasks to prioritize because they all impact the end […]

Chegg, the publicly traded education technology company, has sued Google over its AI Overviews, claiming they have hurt its traffic and revenue. The company said that AI Overviews is “materially impacting our acquisitions, revenue, and employees.” What Chegg said. Chegg wrote: Second, we announced the filing of a complaint against Google LLC and Alphabet Inc. […]

Are you ready to take your SEO and PPC campaigns to the next level of success? Tackle the challenges of the New Year with actionable tactics, expert guidance, and the inspiration you need to succeed at the spring edition of the SMX Master Classes — happening live online this March. In-depth training. Actionable tactics. Invaluable […]

Microsoft is testing a new version of Bing named Copilot Search, where it uses Copilot AI to provide a different style of search results. It looks different from the main Bing Search, it looks different from Copilot and it looks different from the Bing generative search experience. More details. The folks over at Windows Latests […]

X launched two new features to help advertisers automate ad creation and analyze real-time ad campaign performance. The new features – Prefill with Grok and Analyze Campaign with Grok – are (as the names imply) powered by Grok, X’s AI assistant. Prefill with Grok. Enter your website URL and Grok will generate ad copy, imagery, and […]

Measuring marketing effectiveness is essential for any business investing in multiple channels.  Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand which strategies drive results.  This article tackles the key differences between each attribution method to help you determine which one best fits your business needs. The growing need for […]

PPC marketing has the power to drive massive traffic and conversions – but one wrong move can drain your budget fast.  Many marketers unknowingly make costly mistakes due to hidden platform settings, human error, or poor strategic decisions.  Whether it’s setting an unrealistic budget, neglecting creative, misusing AI, or avoiding experimentation, these missteps can lead […]

Change is the only constant – a truth marketers, especially those in SEO, know all too well.  The search landscape is shifting faster than ever, with AI-powered tools like ChatGPT, Perplexity, Claude, and Gemini reshaping how people find and interact with information. Yet, despite all the innovation, the core principles of SEO remain as relevant […]

Google Ads is making a major change to its Search Partner Network by automatically opting all accounts out of serving ads on parked domains, websites that are registered but not actively developed, starting March 19. Details: Google will automatically opt out all advertiser accounts from showing ads on parked domains. The change will roll out […]

A panel of three PPC marketing experts – Greg Finn (Cypress North), Kerri Amodio (Refine Labs), and Menachem Ani (JXT Group) – tackled a fundamental question at SMX Next: Is AI making marketers better? The panel discussed artificial intelligence’s evolving role in marketing, offering insights into its promises and pitfalls. The discussion was nuanced. While AI […]