Meta ads are evolving, and understanding the right video formats can make a big difference in your ad performance.  Here’s how 9:16 and 4:5 videos can help you get better results in Meta, and even across TikTok and YouTube Shorts. The power of Meta’s video innovation Many ecommerce brands have found success using Meta ads. […]

Google’s Ads and Commerce product lead, Vidhya Srinivasan, today outlined how the company is reimagining advertising as “avenues for tailored exploration” in response to unpredictable consumer behavior. The big picture: Google is focusing on three key solutions to help advertisers break through: AI-powered shopping innovations. Google launched several new shopping features, including ads in Lens, […]

Google processes more than 5 trillion searches per year. This is the first time Google has publicly shared such a figure since 2016, when the company confirmed it was handling “more than 2 trillion” queries annually. By the numbers. Google revealed the new figure in a blog post today, saying it is based on internal […]

Google vehicle ads now accept listings for recreational vehicles (RVs) and campers. This broadens the scope beyond traditional automobiles. The details. The expansion, announced Feb. 28, allows RV and camper dealers to showcase their inventory directly in Google search results, similar to how car dealerships have been using the platform. The catch. Dealers must maintain […]

Google updated its conversion terminology in Google Merchant Center, renaming “Conversion settings” to “Key event setup” in the Google Ads UI. The terminology change aligns Google Merchant Center with Google Analytics 4’s shift from “conversions” to “key events,” creating more consistent language across Google’s marketing platforms. The big picture: This change reflects Google’s broader move […]

Reddit isn’t just a place for memes and viral debates – it’s a powerful tool for small and medium-sized businesses (SMBs) looking to boost visibility, connect with audiences, and even boost SEO.  While most marketing advice for Reddit focuses on big brands, SMBs can use the platform effectively to engage with potential customers, build trust, […]

AI has made it easier than ever to scale SEO fast – but with it comes high risk.  What happens when the party is over and short-term wins become long-term losses? Recently, I worked with a site that had expanded aggressively using AI-powered programmatic.  It worked until it didn’t, resulting in a steep decline in […]

Search ads are powerful. But with fierce competition in PPC, it’s not enough to just show up.  To stand out, you need more than basic ad copy. This article breaks down how to craft search ads that grab attention and drive results.  You’ll learn actionable strategies for writing compelling headlines and descriptions, plus advanced techniques […]

Starting on Saturday, March 1, 2025, some advertisers have noticed their ads are not running and not getting impressions or clicks. The ads are simply not being served or delivered. In fact, there are tons of complaints about this in the Google Ads Forum. Google has not yet commented on the issue. What we know. […]

I’ve been auditing Google Ads accounts for over 10 years. I can confidently say that the same issues appear in most accounts. The good news? These issues are easy to fix and can quickly improve performance. The five key areas where I consistently find missed opportunities include: Location targeting: A default Google Ads setting can […]