Microsoftâs advertising business failed to perform as well as expected in the second quarter of 2023. Advertising and news search revenue rose by $86 million â an increase of 3% â including traffic acquisition costs that Microsoft pays to publishers. Meanwhile search and news advertising revenue â excluding traffic acquisition costs â was up by […]
OpenAIâs AI Text Classifier is no longer available. The tool failed to accurately classify whether a human or AI wrote submitted text, the company confirmed. Page not found. The classifier page now shows a âPage Not Found â We couldnât find the page you were looking forâ message, rather than the tool. What happened. OpenAI added […]
Microsoft has begun to officially roll out dark mode for Bing Search and Bing Chat. We reported this was coming, along with support for Bing Chat in Chrome and Safari browsers. Microsoftâs Jordi Ribas posted on Twitter âWe are starting to roll out desktop dark mode for Bing over the next few days.â What dark […]
Online dating, two-day delivery, binge-watching a series on TV. SEO is like the slow-food movement in a fast-food world. How long do you have to wait, though? This article will discuss: What are SEO âresults.â The average timeframe to see results. The factors that can impact how fast you can get results from SEO. What […]
Search marketing has evolved rapidly in the past 12 months. This trend will likely continue to accelerate over the next two years. Automation and AI have already revolutionized the search industry, and itâs worth considering what other changes could be coming our way in the future. Based on recent history and other indications from platforms […]
At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedInâs B2B Institute. Only 5% of your audience is âin-marketâ now looking to buy, so your advertising largely hits buyers who will not buy anytime soon. How can marketers be […]
Naver, the 24-year-old South Korean search engine, now supports the IndexNow protocol. That makes four search engines that use IndexNow to discover and index content for their search engines. Those four search engines include Bing, Yandex, Seznam, Naver. Naver and IndexNow. Naver announced this on their blog in Korean saying starting today, Naver Search supports […]
In recent years, the role of CMOs and marketing leaders has changed significantly. Originally on the hook for branding and creativity, marketers must now wear technology, data and analytics hats to prove how they impact the bottom line. Sponsored by: In this episode of the MarTech Podcast, Jenn Atkins, Dun & Bradstreetâs CMO, and Kim […]
Alphabet Inc., Googleâs parent company, reported higher advertising revenue in the second quarter of 2023, year on year. A 2% gain in search revenue was accompanied by an increase in revenue for YouTube ads (4.4%). However, Googleâs advertising network was down 5%. âOur financial results reflect continued resilience in Search, with an acceleration of revenue […]
In a content-driven era, marketers continue to revolutionize themselves, creating a vibrant spectrum of stories that need to be told. Every day, content creators, social media managers and industry professionals spend significant resources on generating unique, high-quality content to attract, engage and inspire. Yet, as the volume of content grows, the challenge of managing these […]
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