OpenAI has published information about its new web crawler named GPTBot. You can read the documentation on GPTBot over here. What is GPTBot. GPTBot is OpenAI’s web crawler, used by OpenAI to crawl the web, consume knowledge for its AI features, such as ChatGPT, and use that to provide AI-generaterd answers to your questions. Useragent. […]
Google has released a Responsive Search Ads guide to help marketers improve their campaign performance. The new RSA guide includes Google’s advice and information on how: To write ads for maximum conversions. RSAs use Google AI to generate ad copy. To evaluate a campaign’s effectiveness. Why we care. You may find this guide to be […]
Countless conversations are happening worldwide about how AI will infiltrate different parts of our lives and take over our jobs. As an SEO professional, I believe in embracing technology and using it to support both my clients’ businesses and my own. However, we need to clearly distinguish between AI supporting marketing work and AI replacing […]
Amazon generated $10.68 billion from its ad services in the second quarter of 2023. The figure marks a 22% increase from the same period in 2022, as the wider digital ad market begins to show signs of recovery from the economic downturn. Why we care. Following a slump in the digital ad market amid the […]
Today, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace and customer expectations have reached an all-time high, this approach will no longer cut it. Learn from experts on how you can leverage actionable insights for product development and set new standards […]
We’re rolling out new tools and protections to help you stay in control of your personal information, privacy and online safety.
Walmart is expanding its digital advertising offering in stores. The supermarket giant will soon show customers targeted ads from third parties on screens in self-checkout lanes. Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. Why we care. Walmart is the biggest […]
Trivago’s decision to opt out of Google’s new property promotion ads was apparently a costly mistake. Revenue was down 14% year-on-year to $137 million in the second quarter of 2023, following a decrease in website traffic, Trivago reported. Meanwhile, revenue for Expedia, which did advertise with on the search engine’s new ad unit, reported a […]
Link building is a consistent and proactive practice that requires time, effort and resources. It remains a fundamental aspect of SEO, but success doesn’t come easily. As you fine-tune your SEO action plan for the rest of the year, consider ways to win – or fail – at link building. Fails: Common link building mistakes […]
Are your Google Shopping campaigns profitable? Tracking your PPC performance will help you make better business decisions. You can unlock data beyond basic revenue metrics by implementing margin-based structures and advanced tracking methods. This article discusses three strategies to approach profitability-based tracking and campaign structuring methods. 1. Profitability-based account structures The easiest and fastest way […]
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