In the ever-evolving realm of artificial intelligence (AI), launching new technologies is no longer an anomaly but a relentless pursuit of innovation. Amid this technological maelstrom stands Google’s latest creation, Google Bard, a name reminiscent of the ancient bards renowned for their poetry and storytelling. As a multifaceted tool developed and launched by Google AI […]
Q4 is looming, and many brands are strategizing how to optimize their budgets to get more traffic to their products when buyer intent soars. One humble suggestion from this longtime affiliate marketer: TM+ partners (also known as Trademark+ partners or affiliate search partners), who work with brands to bid on brand keywords to drive traffic […]
A steady decline in organic click-through rate has posed a real challenge for SEOs over the last few years. With organic ranking becoming increasingly competitive, the best way SEOs can continue to excel is to shift their focus to SERP features and rich results, according to Tanner Zoromski, SEO manager at Merkle, a customer experience […]
Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Identifying the most valuable keywords for your business can make or break your visibility and online presence and put distance between you and your competition. But only when it’s appropriately harnessed. Learning to do strategic keyword research […]
Universal Analytics is still processing data two months after Google advised it would sunset. The search engine had warned that everyone would be forced to migrate over to Google Analytics 4 by 30 June 2023 or else they would lose the ability to track the performance of their websites and campaigns. However, two months later, […]
We often hear that SEO takes several months to a year to have an impact. But that’s not entirely true. Technically speaking, results are possible within days if you get content live and indexed quickly. But ironically, that’s often the part that gets stalled. Things just simply don’t go live – sometimes for months or […]
Decision fatigue refers to the progressive decline in the quality of choices made by an individual, brought on by the sheer volume of decisions one must make. Essentially, the brain has a finite reserve of decision-making power, and as one navigates through many choices, this cognitive reserve becomes increasingly depleted. As a result, the quality […]
In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security […]
Google Ads is introducing a new policy to combat scams and help prevent misleading ads. The platform will now have a “get-to-know-you” period for advertisers it doesn’t know well. During this time, Google Ads may limit how many impressions unfamiliar advertisers receive. The Limited Ads Serving policy will apply when an advertiser targets specific brands […]
If you’re a PPC manager, you likely spend a significant part of your week working on the Google Ads interface. Several built-in features can help you work more efficiently, reducing time to access data and speeding up bulk edits so that you can focus on bigger-picture tasks. This article will walk you through some examples […]
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