This week Pinterest introduced four new merchant features to help retailers promote their stores. Product Tagging on Pins Video in Catalog Shop Tab on Business Profiles The API for Shopping Product Tagging on Pins. Product Tagging allows merchants to make their pins shoppable, so shoppers can click and purchase seamlessly within the app. In early tests, […]
Twitter is testing a new feature, called CoTweets, that lets any two users collaborate and expand their reach beyond their own followers. It is a limited test, available to select accounts in the U.S., Canada and Korea. Share a Tweet, share the cred. Now testing CoTweets, a new way to Tweet together. pic.twitter.com/q0gHSCXnhv — Twitter […]
In their latest efforts to fend off a lawsuit from the US Department of Justice, Google is offering to split the part of the business that auctions and places ads on websites and apps into a separate company under the Alphabet umbrella. No word from the DOJ. While the Justice Department spokesperson isn’t commenting at this […]
Justifications are snippets of text that Google shows in the local pack to help users “justify” why the business is showing up for their search query. There are a variety of types of justifications. The type you see highlighted in the local pack varies based on a user’s search query. This guide will help you […]
Should the larger focus of your SEO efforts go toward creating new content or updating existing content? In my opinion, you should dedicate about half of your SEO efforts to updating old content, and the other half to creating new content. Here’s why. Webpages build value over time The content on your website can remain […]
When being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG), it’s important to remember that web accessibility can enhance search engine optimization. Join a panel of agency, compliance and disability leaders to hear more about how web accessibility can work for your agency and your clients. Register today for […]
For Performance Max campaigns with a Google Merchant Center feed, you’ll now see advanced location options for targeting and exclusions. Twitter user Kasim Aslam first noticed the new feature yesterday. A gift from the Google Gods!! Y’all, this is a big, big deal. I’m hopeful it’ll help crack down on all of the junk traffic […]
Yesterday Google released Ads Editor version 2.1, as seen here by Twitter user Boris Beceric. Google Ads Editor just got a major upgrade. #PPCChat #GoogleAds pic.twitter.com/t1X6YIe2WA — Boris Beceric (@BorisBeceric) July 7, 2022 Google confirmed the update and linked their help doc which you can review here. Whats new. The update includes: Table header recommendations […]
This week Google is starting to allow mail-order abortion providers to apply for the “provides abortion” label for their ads. Telemedicine providers who mail FDA-approved medications to people looking for at-home abortions previously weren’t allowed to label themselves as abortion providers. But in the aftermath of the Supreme Court overturn of Roe v. Wade, Google […]
Google now supports auto-tagging within Google Merchant Center for all free listings and free local listings experiences across Google Search and properties. Previously, when Google announced support for auto-tagging on free listings earlier this year, it was just for the Google Shopping tab. The announcement. Google posted this announcement over here saying “You can now […]
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