Microsoft announced today that they had been selected as the new partner to help bring an ad-supported subscription plan to Netflix. Beating Google and NBC. Last month we reported that NBCUniversal and Google had been the frontrunners, so the announcement is quite a surprise that Microsoft had been chosen. “Unlike the top three ad sellers […]
Analytics has always been a challenge for marketers. Data can be confusing, overwhelming and, difficult for the ordinary human to understand and decipher. In many cases, marketers don’t even report back their clients’ analytics and performance metrics because they’re just not sure where to start — partly because of information overload and difficult-to-understand data. To […]
Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely when they are ready to act. The art of delivering a “moment” – when a person interacts with a brand to get what they want immediately and in context – […]
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The Google My Business mobile app for iOS and Android no longer allows you to manage your business profile, communicate with customers or see insights. Now when you try to access it, the app says “the Google My Business app is no longer available.” Screenshot. Here is a screenshot I took of the app screen […]
Google Analytics 4 is introducing three new metrics to the platform this week. The metrics will be available to view across explorations, segments, audience, reports, and the Google Analytics data API. The new metrics added are: Bounce rate UTM term and UTM ad content Conversion rate 1. Bounce rate Bounce rate is the percentage of […]
Over the past few years, match types have changed, smart bidding has become a little more intelligent and new campaign types have been introduced. These changes once again have advertisers reconsidering their account structures. How are search marketers evaluating account structure and organizing campaigns in light of all these changes – and why? We found […]
As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. We’ll highlight case studies of clients who’ve already reaped the benefit of sharpening their paid search strategy […]
Google Performance Max campaign users will soon notice four new features in their accounts. What’s new. The four new Performance Max campaign features are: Seasonality adjustments are intended to allow advertisers to adjust the bid strategy based on anticipated changes in conversion rates for events such as holiday sales. Because Smart Bidding already exists for predicted seasonal […]
TikTok recognizes that not all of the content on its platform will resonate with all viewers. The Inventory Filter provides brands with options to show or not show their content near brands or videos that aren’t similar in nature. The solution is embedded in the TikTok Ads Manager and empowers advertisers with the options to […]
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