On Twitter, Yael Consulting founder Lior Krolewicz noticed a strange issue where Google isn’t reporting the correct ad spend. We checked the Google Ads status dashboard and it looks like this is a known issue. #GoogleAds not showing spend since this morning We thought it was CC issue, but now seeing traffic on the site@googleanalytics […]
Of all the tactics for driving traffic on the web, search engine optimization (SEO) is among the most powerful. According to a BrightEdge study, 53% of a website’s traffic can typically be attributed to organic search. For e-commerce companies, SEO is even more important, with search generating 65% of website traffic and 67% of website […]
Google has confirmed that it is having indexing issues indexing new content and displaying that content in Google Search and on Google News. The issue started sometime before 7 am ET today, as I first reported prior to Google’s confirmation on the Search Engine Roundtable. Google’s confirmation. Google confirmed this on Twitter saying “There’s an […]
Instagram is continuing to test its Subscription option and has just added three new features for users in the beta group. Earlier this year. Meta began testing Instagram Subscriptionsin January with a small group of influencers. Today the same features are available to “tens of thousands” of creators in the US. Three new features. The […]
Google’s quality threshold – and how it relates to indexing – has become a more well-known and widely talked about topic over the past year. Several elements contribute to the value proposition of an individual page and domain. But one key concept that Google covers in their Quality Rater Guidelines is “beneficial purpose.” (I cover how […]
Starting July 1st, Google is set to begin migrating Google Shopping campaigns to Google Performance Max campaigns. To prepare, join us to learn how Performance Max will change the way you advertise online and get the strategies you need for building optimal campaigns. Register today for “Google Performance Max: Strategies for building optimal campaigns,” presented […]
Google has announced a new way to create ads. The Ads Creative Studio was officially launched after a beta last year and is now available globally. Ad customization is possible. In the ACS, advertisers or creators can create multiple versions of a single display or video ad. The ads can be customized for different audiences, locations, […]
There are numerous ways to measure paid search and its contributions across channels. Your PPC strategies can guide specific user behaviors, and in turn, change how you measure attribution and cross-channel lift within your marketing mix. In this session at SMX Advanced 2022, Alyssa Altman and Andy Orlando discuss the role of paid search in […]
GA4 Rollout Timeline Universal Analytics will be turned off on 1 July 2023. If you do not have GA4 set up before the end of June this year, you will begin to lose visibility of seasonality.Here are some key timeline dates for the coming year to help you get up and running with GA4 and […]
A full schema audit aims to ensure that your website has the most comprehensive schema types and corresponding attributes in place for your niche. Schema markup is a vital tool for search engine optimization. Structured data: Makes it easier for search engines to understand your content and index it properly. Can improve the appearance of […]
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