Starting next week YouTube viewers will see a new shopping destination in the explore tab. The tab will feature shoppable relevant content from the creators in the US, Brazil, and India. YouTube Studio’s Shopping. YouTube has also introduced new tools within YouTube Studio’s Shopping tab so creators can manage how their products are tagged and […]
Google’s various ad platforms are suffering yet another reporting outage with serious delays to the Google Ads console, Google AdSense reporting, Google Analytics dashboards, and other platforms are impacted as well. Confirmed. Google has confirmed the issues this morning, which we believe started at around 3 am ET on Tuesday, July 19th, based on the […]
Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem. While the push for privacy is forcing companies to rethink how they collect and utilize data to orchestrate customer experiences, it’s also opening up new opportunities to differentiate their brand […]
This article aims to adhere to social model language while some of the contributors have chosen to identify differently. Conversations about accessibility within the SEO community have increased in recent years. Several experts and disability advocates have been speaking about accessibility for years, but the importance of digital accessibility was significantly amplified during the COVID-19 […]
Want to cause outrage in SEO? Change one word. Especially if that one word is a recommendation in the form of an SEO tool company. At issue. Brian Dean of Backlinko – and his integrity – is under attack for altering references (and links) from Ahrefs to Semrush. As recently as May 16, the most […]
Restaurants around the U.S. are under attack from negative reviews. The New York Times covered the newest scam, where people are leaving 1-star reviews for restaurants and then emailing saying that they have to send them a gift card before they’ll remove the reviews. Google’s response: “We’ve recently become aware of a scam targeting businesses […]
Mark Zuckerberg announced today that you can now buy products from small businesses and track those orders in Instagram chat. How does it work. You simply send a message to a qualified business you’re interested in buying from. The business initiates a payment link, where you’ll be able to purchase, track the order, and ask […]
Next month the Google Ads Political Content Policy will be updated and advertisers will be required to further clarify the “Paid for by” disclosure directly in the ad. New requirements. Google has outlined the requirements for both visual and audio ads as follows: In visual formats such as text and banner ads, Google requires the disclosure to be […]
You’ve landed a new client and you’re digging into the website. One look tells you this is not going to be easy. Sure, you could do some SEO activities to make the client happy. But there’s bigger fish to fry. The information is out of date, it’s not well written and the formatting is hard […]
Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search intent should be closely analyzing micro intents. This article will discuss 12 different types of micro intents that will help you better understand what types of content you should be […]
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