Meta CEO Mark Zuckerberg has announced two significant changes to the Facebook app that will make it feel like a hybrid of TikTok and “Facebook classic.” What’s new: Users will start seeing these changes starting today: The Home tab will include more content recommendations, with an expected greater emphasis on Reels and Stories. A new Feeds […]
Organic marketing is a crucial and growing part of any organization’s digital toolkit. Unlike other forms of digital marketing, organic is earned, not paid. It doesn’t require paying to get in front of potential customers. SEO is all about answering peoples’ questions and providing value. In this report, you’ll learn about the state of organic […]
The creation of LinkedIn Business Manager was announced in June and finally rolled out yesterday for public beta. How it works. The new business manager dashboard allows advertisers who manage multiple ad accounts to grant access to ad accounts and pages, create and edit campaigns, manage pages, and create reports. Matched Audiences. Matched audiences allow […]
Google has begun to roll out automatic updates converting Smart Shopping campaigns into Performance Max. The details. For most advertisers, the updates will finish in September. Google will send a notification about 2-3 weeks before the updates take effect and provide a specific date when your campaigns will be converted. But some Smart Shopping campaigns […]
Google seems to have restored the people also ask search feature to normal levels of saturation. Earlier this month, Google reduced the number of times a people also ask box would show up in Google Search by about 30 percentage points. As of this morning, the people also ask search box is now showing up […]
When an economic downturn strikes, what’s the first thing you do? Eliminate wasteful spending. As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies who didn’t cut their marketing spend during a recession actually bounced back more strongly than those who […]
Defining a global content strategy in a post-Covid climate We know that a typical content strategy looks at achieving your business objectives and KPIs through diverse formats and topics at every stage of the funnel. A global content strategy sets out to accomplish the same thing whilst uncovering specific trends and nuances for every target […]
PPC advertising has always been about delivering the right message to the right person at the right time. Even today. But how do you ensure that you are targeting the best people and that the messaging is outstanding? Audience definition and development should be at the core of every PPC strategy All of your tactics, […]
Google has added a new feature to help businesses automated some of the responses to questions submitted through their Google Maps and Google Search business listings. This new feature is part of your Google Business Profile and can be managed under the FAQs section of the messaging section. Automated messaging. Google added a feature where […]
Getting backlinks is one of the most challenging and time-consuming tasks in SEO. So how do you get started on creating a successful outreach program that brings in quality links? Join Purelinq’s Kevin Rowe, who will walk you through creating a scalable outreach program to create a natural link profile, meet minimum quality requirements and […]
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