FLEDGE is a Privacy Sandbox proposal for remarketing and audiences. It’s designed so that it can’t be used by third parties to track user browsing behavior across websites. Google will begin testing the API on AsSense accounts on August 28. What is FLEDGE. The API uses interest groups to enable sites to display ads they […]
Google Search Console has temporarily disabled the validate fix button on its coverage report section. There is a notice that reads “Limited functionality: We are making some minor updates in the next few days. During this period you will not be able to issue new validation requests.” What it looks like. If you try to […]
Whenever I mention deleting content in bulk to clients or colleagues, I’m usually met with some form of skepticism or doubt. This is usually wrapped up in several different positions, all of which make sense. Many times, great efforts were made to produce this content, and deleting it is a blow to the emotions. Beyond […]
You’ve optimised your homepage, products and articles – but still aren’t hitting your SEO KPIs. Why could this be happening? Chances are your site taxonomy is holding you back. What is site taxonomy? Every website has a structure that acts as the scaffolding supporting your individual content pages. It’s a question of quality. Is the […]
Getting backlinks is one of the most challenging and time-consuming tasks in SEO. So how do you get started on creating a successful outreach program that brings in quality links? Join Purelinq’s Kevin Rowe, who will walk you through creating a scalable outreach program to create a natural link profile, meet minimum quality requirements and […]
What you’re about to read is not actually from me. It’s a compilation of PPC-specific lessons learned by those who actually do the work every day in this age of machine learning automation. Before diving in, a few notes: These are “lessons already learned.” Things change (the platforms giveth, taketh, and sometimes just plain change […]
Responsive Search Ads – RSA for short – are not the new kids on the block. RSAs have been a part of the PPC ecosystem for a few years. That being said, RSAs have been a hot topic in 2022. Why all the hubbub about them now? This summer, the preceding ad type, Expanded Text […]
Knowledge panels are one of the most coveted, yet mysterious elements in organic search. Brands desire to have their own robust Knowledge Panel entry, but are left with little to no control over what appears in them. By this point, we should all have a basic understanding of entities within Google’s Knowledge Graph. Consider that […]
QR codes are shaking up the marketing world (did you see that Coinbase Superbowl commercial?). This seminar will teach you everything you need to know about how QR codes can be used to unlock mobile engagement and revenue, channel attribution, and first-party data in a cookieless world. Join QR marketing expert Brian Klais, CEO of […]
Google has made a variety of significant updates to its Search Quality Rater Guidelines. The most significant overhauls were to Google’s definitions of YMYL (Your Money, Your Life), and the extent to which E-A-T matters as a matter of page quality. Google provided new, clear definitions for what it means for content to be YMYL, […]
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