What exactly does it mean to have your Amazon product listing be fully optimized? And why does it matter? Every aspect of the product listing page can be seen as an opportunity for optimization: Product titles. Descriptions. Bullet points. Images. Keywords. Vital product information. Additional manufacturer’s information. Reviews. And everything else on the page. It […]
Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew its marketing team and scaled operations through consolidation efforts. Register today for “Why […]
Twitter announced last week they were testing a new feature that would allow images, videos and GIFs in one tweet. How it works. Multimedia tweets cannot be created or viewed on a desktop at the moment, and are only available to on the Twitter app. Additionally, the feature is only available to a handful of […]
Google has just announced the Google tag – a simple, centralized, reusable tag that’s built to improve data quality and adopt new features without having to modify and install more code. The Google tag is an upgrade and rebrand of the global site tag. What is the Google tag. The new Google tag is a […]
Microsoft has just announced nine (9!) new updates on their blog. The updates include new Automotive Ads, vertical-based ads, and more. Let’s dive in. Automotive Ads The new Automotive Ads are specific ad formats that are unique to the auto industry. The new ad format will display a photo of the vehicle for sale, the […]
I primarily run Local Services Ads for personal injury law firms, and most of the problems I’m encountering are in California. While I can’t speak for every vertical or geographic region, if the problems are affecting attorneys in California, there is (or will soon be) a spam problem coming to a town near you. Below […]
Your goal is to find the best way to move SEO forward – and have it be profitable for your company or organization. Your options: Outsource your SEO. Keep your SEO in-house. The answer isn’t the same for everyone. And your choice today might not be the same a year from now. Here are six […]
MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. Join our panel to learn more about how marketers overcome their biggest challenges and the technology they adopt to drive results. Attendees will receive a copy of the report. Register today for “What Marketers […]
Whenever I visit LinkedIn lately, I almost always see an update from Sara Taher, the SEO Team Lead at Flywheel Digital. And many of her posts tend to get a lot of engagement. Her updates regularly attract hundreds of reactions, comments and shares. So what’s her secret to posting effectively on LinkedIn and being so […]
Instead of using the Google Tag Manager or global site tag code for cookie expiration or settings, you can now update them in GA4. Google announced last week that if you want to make changes to the default cookie settings, you can do so right in the GA4 property column section of your account. Read […]
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