When the acorn that would become the SEO industry started to grow, indexing and ranking at search engines were both based purely on keywords. The search engine would match keywords in a query to keywords in its index parallel to keywords that appeared on a webpage. Pages with the highest relevancy score would be ranked […]
As marketers, we got used to letting social media platforms (and Facebook in particular, a.k.a. Meta) do our work for us. We let these platforms follow the customer journey from our ads all the way to conversion. We let them watch. We let them learn and we let the algorithm optimize and target the proper […]
Meta has announced that they’re going to shift their focus on Reels, and their live shopping feature will be sunset on October 1. What it means. After October 1 users will still be able to use Facebook Live to broadcast events, but you’ll no longer be able to host new or scheduled live shopping events. […]
Causes of unexpected peaks and troughs in engagement Unexpected peaks in consumer engagement are commonly due to trending news, products and campaigns. For example, with the popular TV show Love Island announcing that they will be collaborating with eBay to dress contestants in second-hand clothes, there is set to be a huge spike in Brits […]
Google has announced it has added a new attribute to Google Business Profiles for Asian-owned businesses. This new attribute can be added to your verified Google Business Profile and it makes it easier to find Asian-owned businesses in their own community. What the attribute looks like. Here is what the new Asian-owned attribute looks like in […]
When I was 5, our family moved from New York City to the countryside outside of the city. My brother and I were the only kids of Asian descent in our elementary school. Our father was born in Yamaguchi, Japan to a Japanese mother and American father, and I always felt proud of that — […]
By now, we’ve all seen the headlines warning of a downturn in the economy. Some advertisers have preemptively reduced marketing expenses to prepare for this downturn, and other brands have even paused their budgets altogether. But despite all the negative news and apprehension, digital advertising is still growing! In fact, unlike the recession in 2008, […]
What exactly does it mean to have your Amazon product listing be fully optimized? And why does it matter? Every aspect of the product listing page can be seen as an opportunity for optimization: Product titles. Descriptions. Bullet points. Images. Keywords. Vital product information. Additional manufacturer’s information. Reviews. And everything else on the page. It […]
Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew its marketing team and scaled operations through consolidation efforts. Register today for “Why […]
Twitter announced last week they were testing a new feature that would allow images, videos and GIFs in one tweet. How it works. Multimedia tweets cannot be created or viewed on a desktop at the moment, and are only available to on the Twitter app. Additionally, the feature is only available to a handful of […]
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