Today, we’re exploring Google Ads brand settings, specifically brand inclusion and brand exclusion for Search and Performance Max. We’ll cover: What is Brand Inclusion in Google Ads? When should you use Brand Inclusion for Search? What is Brand Exclusion in Google Ads? When should you use Brand Exclusion? How to create and manage brand lists […]

Google continues to lose ground among younger generations, with 61% of Gen Z and 53% of Millennials using AI tools instead of Google or other traditional search engines. That’s according to a new Vox Media survey. Why we care. We continue to see early signs that Google search may be starting to slip – from […]

If you’re like me, you’ve heard plenty of talk about entity SEO and knowledge graphs over the past year.  But when it comes to implementation, it’s not always clear which components are worth the effort. I’ve struggled to determine when and where entity concepts actually impact SEO, especially when time is limited. While modern search […]

Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But in reality, small mistakes can add up fast, costing your organization thousands with little to show for it. This article breaks down five of the most common LinkedIn Ads mistakes – from targeting […]

Google will now associate your booking links it finds in your Google Business Profiles automatically with your Google Local Service Ads. And when a searcher fills out that booking link, that will be charged to your ads account as Google would charge you for a phone call or message within Local Service Ads. What is […]

When most businesses start an SEO program, their primary goal is growth – more organic traffic, higher rankings, and increased revenue.  But in today’s search landscape, maintaining your visibility is just as important. With the rise of AI-driven search, AI Overviews, and zero-click results, organic growth is harder to achieve.  Nearly 60% of Google searches […]

Webpages are significantly harmed when excluded from Google’s AI Overviews, but benefit when included in AI Overviews. That’s according to a new study by Terakeet, a company that focuses on brand management for global brands. AI Overviews benefits. Webpages featured in Google’s AI Overviews benefit from increased traffic, regardless of their original ranking. Of note: […]

Understanding the difference between search bots and scrapers is crucial for SEO.  Website crawlers fall into two categories:  First-party bots, which you use to audit and optimize your own site. Third-party bots, which crawl your site externally – sometimes to index your content (like Googlebot) and other times to extract data (like competitor scrapers). This […]

Budgeting for paid ad campaigns has long been a static process – set a monthly budget, monitor spending, and adjust incrementally as needed.  This method works for industries with stable demand and predictable conversion rates but falls short in dynamic, competitive markets. Still, static budgets aren’t obsolete. In industries with long sales cycles, consistent conversion […]