A handful of powerful targeting features will be removed in early 2023 according to a Google Ads help article. The help article, “Optimize your Video campaign for more conversions” contains a content targeting section that recommends avoiding the addition of content targeting (by keywords, topics or placements) in campaigns. Furthermore, the article mentions that in […]
Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. These factors, combined with the growing influence of Amazon, increasing consumer privacy regulations and deprecating third-party cookies, are only exacerbating the need for transformation […]
In 4 smarter ways to measure SEO effectiveness, I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an additional layer of rigor to each to improve your analytical insights. In this article, I’m going to take it up a notch to introduce four new methods of gauging the […]
With customers’ increasing demands and expectations, marketers strive to improve the timing and impact and ROI of customer engagements. Achieving this vision remains an uphill battle challenged by the growing number of marketing technologies that generate data silos and complex customer journeys. Marketers work tirelessly with fragmented data sources without a single source of truth. […]
Marketing departments once believed it was a sales issue if the sales team couldn’t work the leads from marketing. Today, this is no longer the case. Optimizing for leads or marketing qualified leads (MQLs) is great, but optimizing for what drives pipeline and revenue is better. Marketers exist in a new age where it’s no […]
In 2002 we launched a page with a set of guidelines for site owners that gave an overview of best practices when it came to building a site. We called this page “Webmaster Guidelines” and it’s been with us ever since. Since then we added a lot of information to these guidelines to help site […]
20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh of those Webmaster Guidelines today, and with that, also renamed it to Google Search Essentials. Why the change. Outside of it being two decades old, Google said “a […]
After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. Due to their newness, a strong consensus about optimization best practices for RSAs has yet to emerge. But there are known pitfalls […]
NP Digital leads the way in the 2022 Search Engine Land Awards – the U.S. agency is a finalist in a whopping seven categories. Two other agencies earning finalist status three times are Rocket Agency (Australia) and Logical Position (U.S.). Meanwhile, 10 agencies are Search Engine Land Awards finalists two times (AEK Media, Amsive Digital, […]
The first of the Search Central Live events is going to happen in-person in Singapore on November 24, 2022. Registrations are now open until November 15 and we welcome you to fill out the form for a chance to secure your spot at the event; that’s all you need to do. We have a limited […]
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