The new Pinterest API for Conversions gives advertisers a full view of their campaign performance as well as actions their audience took on their site, and it will be integrated with tag management partner Google Tag Manager and commerce partner Shopify. The Pinterest Trends Tool. Pinterest is expanding the capabilities of its Trends Tool which […]
Google’s Webmaster Guidelines have a new name – Google Search Essentials. The new guidelines tell us what is important to focus on when it comes to performing well in Google search. Much of what moved the needle in terms of SEO years ago is no longer effective. What matters in SEO today are things like […]
Mapping keywords to the customer funnel Most customers go through different stages before buying a product; this is known as the purchase journey (or purchase funnel). During this process, users carry out multiple searches until they reach the point of converting (making a purchase). By making sure your site has content to target searches along […]
Every year, we are delighted to celebrate the best of search marketing by rewarding the individuals, agencies and in-house teams around the world that deliver exceptional results. And today, on behalf of Search Engine Land and everyone at Third Door Media, we’re excited to announce the final 16 winners of the 8th annual Search Engine […]
B2B buyers are calling the shots. They know when and where they want to connect with you and expect you to engage with them precisely at the right time. For marketing to drive truly qualified conversations with buyers at scale, the B2B buyer’s process must be connected, aligned, personalized and responsive to a buyer’s chosen […]
How is the content on your website performing? What about that blog content you published two months ago? Two years ago? Is it all helping you meet your goals? Do you know – or do you have no idea? Then it’s time for a content audit. What is a content audit? Why should you do […]
Today, Search is introducing site names on mobile search results to make it easier to identify the website that’s associated with each result, and we’re sharing how you can indicate your preferred site name with structured data.
Google is rolling out a new search ad label, replacing the black “Ad” label with a new bold black text “Sponsored” label. This is rolling out in conjunction with the new site names and larger favicons in the mobile search results, Google announced. What is looks like. Here is a screenshot of the new bold […]
Google is now rolling out what it calls “site names” in the mobile search results. Site names more prominently show the name of the website, as opposed to just the URL, at the top of the snippet. With the site name, Google also announced the size and shape of the favicon will be displayed next […]
People come to Google to find information from a wide range of sources and formats, from big brands to individual creators, across text, images and video. As we’ve introduced features and design elements to help you explore information in new ways, we’ve also continued to bring greater context to the search results page, helping you […]
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