Connected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B businesses looking to differentiate themselves from their competition. And the good news is, for you as an expert social marketer, the setup is going to look pretty familiar, from campaign types to targeting capabilities. This […]
Meta has rolled out Branded Content on Reels, so creators can now use the ‘Paid Partnerships with’ label on organic posts, and participating sponsors will be able to easily convert them to Branded Content Ads. How it works. If you’re a creator and are sharing branded content on Facebook Reels, you’ll need to use Facebook’s […]
Google began testing FLEDGE in AdSense in August but after just four months of trials, it seems to have gone stale, with only only RTB House, Criteo and Google itself using it in any meaningful way. Ad tech companies aren’t using it because it’s unknown. It’s an expensive test that could prove catastrophic if it […]
Some advertisers are seeing a new beta test in their Google Ad accounts, and not everyone is happy about it. What happened. Michael Kerr spotted the test in his Google Ad account yesterday and posted a Tweet, concerned that this could be the end of match types as we know it. Some users reporting that […]
From 12:01 AM PT on Tuesday, November 1, 2022, through 11:59 PM PT on Tuesday, November 8, 2022, no new ads about social issues, elections, or politics can be published, and most edits will be prohibited. How it works. To continue running ads during this time period, advertisers in the US must comply with the […]
With the ambiguity around the future of cookies, Penske Media Corporation (PMC) wanted to be certain what its next move was regarding a first-party data solution. PMC is a global media company serving audiences across 30+ brands such as Variety, Rolling Stone and SXSW. Because PMC has multiple brands, there were many data silos, and […]
Earlier this year, I was asked to work on a legal case involving a couple of finance sector companies where one was accused by the other of trademark infringement where the defendant’s website abruptly began ranking for the plaintiff’s service mark. The only trouble was, the unique phrase was in no way associated with the […]
YouTube has just announced three new features for advertisers to reach people where and when they’re watching the most. The three new features are spread across shopping, audio, and streaming in what YouTube calls the YouTube Effect (the unique dynamic between YouTube creators and viewers). Moment Blast Moment Blast gives advertisers prime positioning on YouTube Select content […]
TikTok has just announced three new features aimed at enhancing the LIVE experience and promoting greater brand safety, something that the app has been accused of neglecting in the past. The three new features are: The introduction of Multi-Guest Increasing the LIVE minimum age from 16 to 18 Introducing safety reminders for all LIVE guests […]
The new Focused View campaign objective allows brands only pay when users have voluntarily watched an ad for at least 6 seconds or when they interacted with the ad within the first 6 seconds (whichever comes first). What this means. Focused View is the new Video View campaign type. Selecting the Focused View objective means […]
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