Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. This can become a problem for your website if you have multiple pages competing for the same keyword and one or more of your pages are underperforming. If you’re concerned your website is experiencing harmful keyword cannibalization, don’t panic! Join […]
Google is rolling out a new search ranking algorithm update targeting the more spammy side of the search results. The company is calling this update the “October 2022 spam update.” It should take about a week to fully roll out and be noticed in the search results. Google said this update is global and affects […]
We rely on our phones for nearly every part of our day, from navigating to work to kicking back with our favorite shows. That’s why we’re always working to make your device more helpful, including giving you easier ways to find what you need — and keep your day running smoothly. Widgets for Google apps […]
Google Search performance data is the most widely used data in Search Console. This post explains in detail the data available and how Google processes it, including privacy filtering and other limitations related to serving latency, storage, and processing resources. Ever wonder how these systems work? Let’s do a deep dive into them..
When it comes to collaboration, there is no one-size-fits-all approach. Especially now, as businesses operate in many different ways, the way employees work together is ever-evolving. Because of this, leaders need to rethink how to collaborate successfully by removing barriers and empowering their teams to do the best work of their lives. Still, many companies […]
Let’s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now): On the client side, a main point of contact is relatively new to the team. It’s Q4. They’re feeling stressed. On the agency side, things seem to be going […]
TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns. Sounds familiar. If the new campaign type sounds familiar, it might be because it’s almost identical to Google’s smart and Performance Max campaign types which require advertisers to put their full […]
Google just announced three new conversion reporting columns to save advertisers the hassle of applying custom segments to see each individual conversion action and the categories they fall under. The new columns. The three new conversions columns are: Results Results value Conversion goals Let’s dig in. Results This column shows the number of conversions you’ve […]
To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party […]
Meta will accept a ruling by UK watchdog company ordering it to sell Giphy, the animated GIF library. What happened. Meta was originally ordered to sell Giphy last year but they appealed. Today, the UK’s Competition and Markets Authority (CMA) announced that Meta had failed on five of the six objections raised in its appeal. […]
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