Make business more human with Qualtrics solutions by Amazon Web Services

Delivering an outstanding customer experience (CX) is no longer a function; failing to meet customer expectations can jeopardize business growth. A recent Qualtrics study found that bad experiences put a business at risk of losing an average of 9.5% of its revenue. But linking CX to business value and the bottom line is a challenge […]

Microsoft Performance Max import updates

Microsoft Ads has just launched a solution within the Google Import tool to simplify duplicating your Performance Max campaigns across platforms.   They’ve also started a pilot program for importing Performance max campaigns that aren’t using a Merchant Center. The new experience will import these campaigns as Search campaigns and create Dynamic Search Ads (DSA).  […]

4 digital marketing pain points SMBs face today by Microsoft Advertising

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This opportunity to bring creativity and agility to the table is one […]

How to make the most of Performance Max this holiday shopping season

Performance Max is one of the biggest shifts to automation that we’ve seen from Google. How do we make it work this holiday shopping season? Ideally, you should’ve prepared everything in advance. Black Friday is in ~30 days! If you’re just starting now, you’re already behind. Below are some ways you can still get ahead. […]

Google Ads podcast placement now available

Google advertisers can now advertise on podcasts. Yep, announced today, “advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.” Why we care. Last month we reported on three new audio, shopping, and streaming features available to YouTube advertisers. Today advertisers can […]

Licensed healthcare providers eligible to apply for new YouTube product features

YouTube has just announced that licensed healthcare providers can now apply to make their channels eligible for new health product features – a suite of information resources released last year. What this means. The health product features previously launched include health source information panels to help viewers identify videos from authoritative sources and health content shelves that […]

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