Managing consistent experiences across multiple websites – whether it’s 5 or 500 — is an increasingly important part of modern business. Why? Because humans expect consistency in the digital-first world but don’t want to see the same thing over and over again. This panel explores the ins and outs of multi-site management at scale. Register […]
Google has added the Google Lens button to the Google home page, by the search box. Google Lens allows you to search by uploading a photo to Google Search and then Google matches visually similar search results for you. What it looks like. Here is a screenshot of the Google Lens button on the Google […]
As we head into another seasonal period, it’s time to prepare our holiday strategies to maximize client visibility for the deal-getters and the peak shoppsouing period. During the next quarter, many of us acknowledge that we’re likely to see a change in traffic levels as we attribute this to seasonality. This does not affect all […]
Google has added new ways to find deals across the web using Google Search through new coupons and promotions, side-by-side deal views, and a new price insights navigator. Google launched this before the holiday shopping season and said “few new features to help you easily find those discounts and get the perfect gift at the […]
Starting in May 2023, similar audiences segments will stop being generated, and existing similar audiences segments will no longer be added to campaigns and ad groups on Google Ads and Display & Video 360. In August 2023, similar audiences segments will be removed from all ad groups and campaigns. What this means. More automation. Google […]
While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. Sometimes you know who they are, but often they are anonymous. In fact, 67% of the buyer’s journey is done before they indicate any buying signal, and about two-thirds of […]
Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads. Let’s dive in. 1. Credit card ads Credit card ads were launched last year to advertisers in the US and Canada. Now, they’re available globally. Credit card ads appear on the right rail of Bing search results […]
Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing? Content marketing is the process of planning, […]
Google has just announced three new tools to measure cross-platform app conversions, strengthen performance with privacy-focused measurement, and adapt to iOS and Android standards. Cross-platform conversion measurement. Without cross-platform conversion tracking, google says advertisers will have measurement gaps and optimization limitations across web and app campaigns. To solve this issue, and help advertisers set up […]
Google’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, Google has created two different solutions: Ads data Hub for Marketers and Ads Data Hub for Measurement Partners. Ads Data Hub for Marketers The Ads Data Hub for Marketers is […]
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