1. Does everyone truly understand what link building is and why itâs needed? As an SEO, youâll be familiar with link building â from what it is, to why itâs needed. But for those internally that hold the purse strings, link-building can be quite confusing. Simply explaining that âitâs a backlink from an external website […]
Why is content marketing important? Thatâs a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. To sum it up, content marketing is important because itâs a cost-effective, sustainable marketing method that nurtures your audience, answers their questions, and builds their trust â all of which helps […]
In addition to its most recent shopping features, TikTok has just launched TikTok Shop, where users can now make purchases directly through the app. Availability. TikTok officially began testing in the U.S. this week. It was previously only available in the UK and seven countries in Southeast Asia. Invite only. TikTok is currently inviting select […]
People outside of the world of marketing rarely know what SEO is or what the initialism even stands for. Within the industry, itâs a familiar term to all formidable marketers. Far less is SEO â search engine optimization â actually understood, though. First, itâs important to understand that, while SEO stands for search engine optimization, […]
Third-party cookies are on their way out. Youâve probably been thinking and talking about this for a few years now. And youâve likely seen many blog posts, articles, webinars, podcasts, etc. talking about how first-party data is the path forward for adapting to the cookieless future. What isnât being talked about? The role that search […]
Advertisers will now have the option to select âAction â Online Conversionsâ as a goal when setting up your plans in Reach Planner and can also add Video Action Campaigns to existing plans. What is the Reach Planner. The Google Ads Reach Planner makes it easier for advertisers to plan for Conversions, Views, Reach, and […]
YouTube has just announced an expansion of its comment translation tools, as well as broader access to Smart Replies, its streamlined, template response option which allows fast replies on videos. Comment translations. Last year YouTube announced the availability to comment translations within the app via a Google Translate integration. YouTube said the feature became so popular that […]
All parties involved in the content creation process know just how much time, effort and financial resources go into it. Writing a piece of content with a chance of ranking at the top of the search results takes up a good chunk of those resources. As companies grow and develop, the resources available for projects […]
YouTube now has a global Target frequency goal option for video campaigns. The new goal allows advertisers to select a frequency goal (up to four per week), which YouTube will optimize towards. What YouTube says. âNow advertisers can select the frequency target and our systems will optimize towards maximum unique reach at the frequency goal. […]
Google just announced the rollout of Ads Editor v2.2. This version adds 12 new features and also eliminates one. Letâs take a look. Asset library The new version includes added support for enhanced leveraging of images in asset libraries. It also includes: Adding, removing, and renaming images Assigning images to folders Integrating asset library features […]
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