To help advertisers navigate the holiday season and optimize their inventory, Google has launched four new features on the Insights page: Search terms Assets Audiences Change history Search terms. This helps you understand what customers are searching for without the need to examine your entire search terms report. The terms are grouped into broader, intent-based […]
SEO reporting and tracking are major sticking points for anyone in the industry. Data that you find important may be less valuable to C-suite executives. Or you may not have enough data to show growth, changes and significant events clearly and concisely. Reports must tell a story. Without the right data, you’ll end up with […]
The Helpful Content Update – What it is The new ranking signal targets content created purely to rank on search engines. Content with “little value” or which is “not particularly helpful” will see their rankings drop. With Google’s push to reduce the amount of low quality content on SERPs, websites with a large proportion of […]
How a little-known textbook scanned by Google Books changed the course of the pandemic.
There’s a new report in town, and it’ll help you evaluate and optimize the effectiveness of your landing pages Google Analytics 4 (GA4). The new report will compare the following metrics: Average engagement time per session Conversions New users Views Total revenue Why we care. You can find the Landing page report in the Engagement […]
Just when you thought the Google Search updates were done for the year, Google has rolled out a December 2022 link spam update. This update will take about two weeks to roll out and is a global update. What Google said. Google wrote, “Our launch today, which we refer to as the December 2022 link spam […]
Here are a few ways you can use Google Search to find support and navigate financial hardship.
You’ve got a lot of levers to pull in your paid search account that might improve performance. But the absolute best optimization you can make is one you won’t find in the Google Ads interface. The open secret of successful paid search managers is to start with a magnetic offer. Magnetic offers attract your target […]
Google has launched a new status dashboard, this dashboard is for Google Search at status.search.google.com. Google Search status dashboard. The Google Search status dashboard will show you if there is an outage or issue with Google Search. Specifically, Google will confirm if there is an issue with crawling, indexing, or serving in Google Search. Google […]
Getting backlinks is like getting regular exercise. It’s time-consuming, and the results aren’t immediate, but a daily workout contributes to your long-term health. Similarly, regularly working on a solid backlink profile builds authority for your website and contributes to organic ranking growth. In local SEO, getting backlinks is particularly challenging. Small businesses often don’t have […]
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