TikTok adds 5 new ways to enforce safety for teen users

TikTok has announced five new ways to help keep teens safe on the platform. The new enforcement policies will also make borderline or “suggestive” content ineligible for recommendation into TikTok For You feeds. What’s new. TikTok is increasing their enforcement of nudity, sexual activity, and sexually explicit content, including content that directs to adult websites […]

SEO content writing vs. content writing: The key difference

SEO content writing, what exactly is it? And how does it differ from typical content writing? Is SEO content writing better than more traditional content writing? In this article, we’ll answer these questions and a lot more. You’ll learn: The difference between content writing and SEO content writing. Three content tactics that can trump SEO […]

This day in search marketing history: January 3

Google’s sponsored post campaign forces Google to penalize Google Chrome’s home page In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. A day later, we found out what happened, according to Google. In Google: Yes, Sponsored Post Campaign Was […]

This day in search marketing history: January 2

Google’s jaw-dropping sponsored post campaign for Chrome In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part […]

Top 10 SEO expert columns of 2022 on Search Engine Land

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. That’s why one of my top priorities this year was to help relaunch the Search Engine Land […]

Top 10 PPC expert columns of 2022 on Search Engine Land

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. That’s why one of my top priorities this year was to […]

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