An announcement by Twitter, on Twitter, says that the company is going to relax its ban on cause-based ads (such as those for climate change or women’s rights). They also plan on lifting their own restricitions on political advertising. We believe that cause-based advertising can facilitate public conversation around important topics. Today, we’re relaxing our […]
Advertisers running PPC ads on Google may have woken up to an email this morning outlining its new policy regarding redundant keywords. What’s changed. The “Remove redundant keywords” recommendations suggest redundant keywords within the same ad groups. You may see the notification at the top right side of your ads dashboard. But starting January 19, […]
Don’t lie. Show of hands. How many times have you uttered the following in the last year alone? “I can’t find any good writers.” “No one can create content as well as me.” “Content marketing / SEO doesn’t work in our niche.” “That agency just doesn’t understand our unique POV.” “I can’t publish more than […]
Google has updated the article structured data help documentation to remove the hard character limit for the headline property. Instead of Google saying there is a 110-character limit, now Google just says you should be concise with your headlines for your articles. The revision. Google’s article structured data help documentation used to write “The title […]
Microsoft may be adding OpenAI’s ChatGPT features to Bing Search in the coming months. According to a report by The Information, two sources from the company is saying the company likely will be adding the popular ChatGPT AI question and answer service to Bing, Microsoft’s search engine. What is ChatGPT. OpenAI-launched chatbot ChatGPT several months […]
As we ring in a new year, among your 2023 goals as an agency may be to level up your data game, deliver excellence to your current clients and stand out to prospects. Using the following tips will help you start laying the groundwork to build a culture of data within your organization. 1. Hire […]
January: Samaritans Every 10 seconds, the team at Samaritans responds to a call for help. They’re here, day or night, for anyone who’s struggling to cope and who needs someone to listen without judgement or pressure. “I’m grateful to have the opportunity to donate to this wonderful charity that I volunteer for as a listener. […]
Rap Genius returns to Google after link penalty In 2014, 10 days after being penalized for “unnatural links” that it helped create, lyrics site Rap Genius returned to Google’s search results. On Dec. 24, 2013, Google confirmed it was looking into an “affiliate” program Rap Genius created in order to get unnatural links pointing to […]
In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. Making the most of your brand in paid search can lead to […]
Commerce Components by Shopify (CCS) is the latest innovation from Shopify that gives large ecommerce retailers direct access to its component infrastructure. CCS is Shopify’s composable stack for enterprise retail. Why we care. Advertisers and retail brands could see higher conversion rates when they integrate with Shopify’s new features such as 99.99% checkout uptime, one-click […]
Recent Comments