Google Webmaster Tools adds âunnatural linksâ and âcloakingâ spam warnings In 2011, Google Webmaster Tools started sending out two new types of warnings â for âunnatural linksâ and âcloaking.â The messages were sent out when Google detected pages on websites that were using techniques that were outside of its quality guidelines. At the time, Google […]
When analyzing consumer behavior at scale, decision-makers need to keep up â making consumer insights matter more now than ever. This means staying on your toes with actionable consumer intelligence from continuous social listening is a must. Join this live webinar and learn how Purdue Universityâs Center for Food Demand Analysis and Sustainability created a […]
Consumers in a 12-year-long class action lawsuit against Google say that Google shared their queries with third parties without their permission. What happened. The lawsuit alleged that Google violated both the Stored Communications Act, a federal law that governs access to records held by internet service providers, and state laws in California. The settlement. Details […]
I have a new recommendation for Google Ads advertisers in 2023: Turn off and pause the use of all Google Ads recommendations.Why? On Jan. 4, Google Ads fundamentally changed the definition of a recommendation that users previously implemented. And Google is only giving advertisers two weeks before the change hits. Before we begin here, the […]
Microsoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. When you create the ad on the Microsoft Advertising Platform, you can see it in the Microsoft Store, allowing your customers to click, download, and then start using your app. The Microsoft Store in action. The Microsoft […]
SEO product managers are the teammates you never knew you needed. In-house SEO teams also canât live without them. In this article, we will cover what an SEO product manager does, the skills needed to become one, and where the role sits within the organization. What is an SEO product manager? At a high level, […]
At SMX Next in November, I was honored to give a talk on making automation work for lead generation when itâs not designed for lead generation. A huge thank you to all who attended â the overtime Q&A was a lively session with many questions! Lead generation automation challenges Many of us are dealing with […]
Google AdWords introduces click-to-call ads In 2010, Google sent out notification to its AdWords advertisers that âyour location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. Youâll be […]
Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? Join PwC in their live webinar as they reveal the results of PwCâs 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and provide insights on what keeps customers engaged. Register […]
Meta has been fined 390 million euros ($414 million) after European Union (EU) regulators found it had illegally forced users to accept personalized ads. What happened. According to the New York Times, Meta includes language in its terms of service agreement, the very lengthy statement that users must accept before accessing services like Facebook, Instagram […]
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